Social Media Specialist, Alberton

PURPOSE OF THE POSITION The Social Media Specialist is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

Key Responsibilities:

Develop, implement, and manage social media strategies aligned with business goals

Create, curate, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)

Monitor, respond to, and engage with followers, comments, and messages in a timely manner

Analyze social media performance using analytics tools and provide regular reports with insights and recommendations

Plan and execute paid social media campaigns and promotions

Stay up to date with the latest social media trends, tools, and best practices

Collaborate with internal teams (e.g., Marketing, HR, Sales) to ensure brand consistency

Manage social media calendars and ensure timely delivery of content

Handle online reputation management and elevate issues where necessary

Support marketing campaigns and company events through social media coverage

Minimum Requirements:

Bachelor's degree in marketing, Communications, Digital Media, or a related field

Proven work experience as a Social Media Specialist or similar role

Strong understanding of social media platforms, algorithms, and best practices

Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)

Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)

Excellent written and verbal communication skills

Strong analytical and reporting skills

Key Competencies:

Creativity and innovation

Strong attention to detail

Excellent time management and organizational skills

Ability to work independently and within a team

Strong problem‑solving skills

Adaptability in a fast‑paced environment

Added Advantage:

Experience in paid social media advertising

Knowledge of SEO and digital marketing principles

Basic video editing skills

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