Sales and lead generator, Alberton

Job Purpose The Sales and Lead Generator is responsible for identifying, attracting, and generating qualified leads to support business growth and revenue targets. The role focuses on prospecting potential clients, building strong customer relationships, supporting the sales pipeline, and working closely with the marketing and sales teams to convert leads into business opportunities.

Key Responsibilities Lead Generation

Identify and research potential clients, target markets, and new business opportunities.

Generate high-quality leads through cold calling, email campaigns, social media outreach, networking, and referrals.

Maintain and update the customer relationship management (CRM) system with accurate lead information.

Qualify leads based on business needs, budget, and readiness to purchase.

Schedule meetings and appointments for the sales team with prospective clients.

Sales Support

Assist in preparing sales proposals, presentations, and quotations.

Follow up on leads and maintain communication with prospects throughout the sales process.

Support the sales team in achieving monthly and quarterly revenue targets.

Track and report on lead conversion rates and campaign effectiveness.

Marketing Collaboration

Work closely with the marketing department to align lead generation campaigns with business objectives.

Support digital marketing campaigns aimed at attracting potential customers.

Provide feedback on market trends, competitor activity, and customer needs.

Assist in organizing promotional events, campaigns, and client engagement activities.

Reporting and Analysis

Prepare weekly and monthly lead generation reports.

Monitor KPIs such as lead volume, conversion rates, and customer acquisition costs.

Analyze sales and marketing performance data to recommend improvements.

Minimum Requirements

Diploma or Degree in Marketing, Sales, Business Administration, or related field.

2–4 years' experience in sales, lead generation, business development, or marketing.

Experience using CRM systems and lead management tools.

Strong understanding of sales funnels and customer acquisition strategies.

Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Experience in digital marketing and social media lead generation will be advantageous.

Required Competencies

Excellent communication and interpersonal skills

Strong negotiation and persuasion abilities

Target-driven and results-oriented

Strong analytical and reporting skills

Ability to work under pressure and meet deadlines

Strong problem-solving and decision-making skills

High attention to detail and organizational skills

Professional and customer-focused approach

Key Performance Indicators (KPIs)

Number of qualified leads generated monthly

Lead conversion rate

Sales pipeline growth

Revenue contribution from generated leads

Customer retention and relationship management

Campaign performance and return on investment (ROI)

Added Advantage

Experience in B2B sales and corporate client engagement

Knowledge of digital advertising platforms and lead automation tools

Experience in preparing performance reports and presenting sales insights to management

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