General Manager– B2C SaaS, Barberton

Role Overview The

General Manager

will play a critical leadership role across revenue growth, product development, operations, and company scaling initiatives. This position is ideal for someone who thrives in small, startup-like environments, enjoys solving complex business challenges hands‑on, and has proven experience scaling SaaS businesses. The role offers a unique opportunity to work directly with the CEO, influence company strategy, and potentially grow into a future CEO position.

Revenue&Growth (Primary Focus)

Drive sustainable revenue growth across B2C SaaS and self‑serve B2B products

Lead growth initiatives related to:

Product‑Led Growth (PLG)

Marketing‑Led Growth

Customer Acquisition

Retention&Monetization

Optimize and scale growth channels, including:

Affiliate Marketing

Communities

Organic Acquisition

Product Conversion Funnels

Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics

Analyze product and business performance data to identify new growth opportunities and improve decision‑making

Leadership&Operations

Oversee company operations, workflows, automations, and scaling initiatives

Collaborate effectively with technical leadership and engineering teams

Support operational excellence across departments

Help build scalable systems and internal processes to support company growth

Contribute to strategic planning and execution alongside the CEO

Support hiring and team expansion initiatives as growth targets are achieved

Required Experience

Experience in B2C SaaS (preferred) or B2B SaaS with strong Product‑Led Growth (PLG)

Experience with self‑serve subscription‑based products

Strong understanding of PLG environments where users sign up, test via free trials, and purchase independently

Experience scaling startups or autonomous business units

Scaling Experience

Scaled teams from approximately 10–20 to 30–40+ employees

Supported ARR growth.

Technical&Leadership Fit

Comfortable working closely with engineering and technical teams

Strong communication with technical stakeholders and customers

Hands‑on, ownership‑driven mindset

Comfortable in lean, fast‑paced startup environments

We're Looking For Someone Who

Is proactive and execution‑oriented

Solves problems directly and takes initiative

Balances strategic thinking with hands‑on execution

Understands sustainable company growth

Compensation

Competitive base salary

Performance‑based bonus structure (OTE)

Location Preferred

Eastern Europe

South Africa

Also open to candidates aligned with European time zones

Requirements

Fluent English communication skills (C1+)

Strong leadership and operational capabilities

Experience in PLG‑led SaaS environments

Ability to collaborate cross‑functionally

Why Join Us?

Direct mentorship from experienced leadership

Clear path toward a future CEO role

High‑impact role influencing company growth and strategy

Strong performance‑based earning potential

#J-18808-Ljbffr