Commercial Sales Manager, Bellville

Summary

This role is responsible for leading and growing the showroom and online sales division within a fast-paced, product-focused commercial retail business. The Commercial Sales Manager will drive turnover through strong leadership, team development, operational ownership, customer engagement, and data-driven decision making.The role requires a hands-on commercial leader who can build structure, improve standards, develop people, and execute effectively through the sales team. The successful candidate will be commercially minded, energetic, dependable, and aligned to a culture of accountability, respect, ownership, and continuous improvement.This is not a purely strategic executive role— it is suited to someone who enjoys building, improving, coaching, and driving execution through their team within a growing sales environment. The ideal profile is someone with strong commercial retail exposure in high-ticket, product-based environment such as commercial catering equipment or furniture, technical equipment, automotive, lifestyle retail, building supply, or similar showroom-led industries.Responsibilities

Lead and manage the showroom and online sales divisions to achieve departmental turnover and KPI targets Drive sales performance through structured leadership, accountability, coaching, and operational discipline Build a high-performance, customer-focused sales culture aligned to company values and standardsDevelop, mentor, and grow the sales team through training, coaching, performance management, and succession planning Ensure team members understand expectations, product knowledge requirements, CRM usage, and customer engagement standards Monitor sales activity, conversion rates, pipeline performance, and revenue trends using CRM and reporting toolsAnalyse sales data and identify opportunities for growth, efficiency, staffing improvements, and operational optimisation Work closely with management to support the scaling and development of the sales department Assist with sales process improvements, workflow efficiencies, team structure planning, and operational alignmentCollaborate with Marketing, Procurement, Warehouse, Logistics, and Customer Care to ensure smooth customer delivery and experience Maintain strong standards around professionalism, communication, reporting, customer service, and sales execution Drive ownership and accountability within the team while maintaining a positive and motivating leadership presenceSupport management with reporting, sales insights, team feedback, and execution planning Culture&Leadership Fit

Strong alignment to company culture and values Demonstrates respect, honesty, commitment, maturity, and personal accountability Genuinely cares about customers, team members, and business success Not limited to an‘8-5’ mindset — demonstrates ownership and pride in outcomes Positive, resilient, solution-oriented, and able to turn challenges into opportunitiesHigh-energy leadership presence with the ability to motivate and inspire people Coachable, adaptable, willing to learn, and open to growth and development Strong interpersonal and communication skills across different personalities and functions Competencies

Commercial acumen and sales leadership capability Strong operational execution Data-driven and analytical mindset Team leadership and coaching ability Strong communication and interpersonal skills High ownership and accountability Problem-solving and solution orientation Ability to manage change and improve team performanceStrong organisational and planning skills Performance and growth mindset Requirements

Minimum 3-5 years' experience in a sales leadership, branch management, or commercial retail management role Proven experience leading and developing a sales or customer-facing team Experience in a high-ticket, product-focused retail or showroom environment Exposure to CRM systems, reporting tools, and sales analyticsStrong understanding of KPI management, sales reporting, and operational execution Strong administration and computer skills (Excel, Word, Outlook, CRM systems) Fluent in English. Afrikaans advantageous Valid South African driver's license Industry exposure: Experience with commercial catering/food service equipment is advantageousExperience within industries relating to Hospitality supply or showroom-led environments, Furniture and interiors, Automotive dealerships, Technical or equipment sales, Building supply and trade sales, Lifestyle or premium retail will be helpful

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