Performance Marketing Executive Germany Cluster (m/w/d), Hamburg

Entdecke die Zauberformel zum Erfolg! As our

Performance Marketing Executive Germany Cluster

(m/w/d), you'll be responsible for creating, optimizing and managing our paid campaigns across search, social, and display, in collaboration with our third-party agencies. Your success will be measured by driving traffic, revenue, and ROI to achieve our business goals. Your key objectives include implementing and optimizing data-led campaigns, managing PPC and paid social accounts, and delivering weekly reporting and competitor analysis. You'll also work closely with our marketing and eCommerce teams to ensure campaigns are aligned with our overarching goals and maximize performance impact. We're looking for someone who can think creatively and find growth opportunities through innovation and testing new approaches. If you're excited about delivering results and working collaboratively across teams, we'd love to hear from you!

Your Challenge

Deliver and optimise paid media campaigns across the Germany cluster world-famous brands like LEGOLAND, Peppa Pig and Heide Park, including paid search, display, and social, in collaboration with agency partners

Manage PPC and paid social activities end-to-end, from campaign setup and activation to performance analysis and optimisation

Drive traffic, revenue, and ROI through continuous performance improvements and data-driven decision-making

Own the paid media briefing process and ensure effective coordination between internal stakeholders and external agencies

Execute seasonal, promotional, and always-on campaigns to maximise ROAS and support commercial objectives

Monitor and analyse campaign performance, providing regular insights, reports, and actionable recommendations

Identify growth opportunities through testing, innovation, and best practice sharing across channels

Collaborate closely with marketing, eCommerce teams, and agency partners to ensure alignment and high-quality execution across the Germany cluster

What You Bring

Strong hands-on experience with paid media platforms such as Google Ads, Google Display Network, Google Analytics, and social channels (Facebook, Instagram, TikTok, YouTube)

Proven track record in managing and optimising PPC, paid social, and/or display campaigns to meet traffic and revenue targets

Solid analytical skills with the ability to interpret data, identify trends, and derive actionable insights

Advanced Excel skills, including working with large datasets and performance reporting

Experience working in multi-stakeholder or matrix organisations is a plus

Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively

Highly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environment

Proactive, results-driven mindset with a strong focus on performance and continuous improvement

Ability to organise and work independently based on objectives and frameworks

Basic German language skills (B1) and fluent in English

Why you’re a great fit for us You thrive in a dynamic environment, stay in control even in challenging situations, and create exceptional experiences both behind the scenes and for our guests.

Magical Benefits

28 days of annual leave, increasing to 30 days from your second year

Subsidy for the Germany ticket

Free entry to all Merlin attractions worldwide, such as Heide Park, LEGOLAND, SEA LIFE, and more

Flexible working hours

Regular team events

40% discount in the LEGO online shop

Corporate benefits

And yes, we also provide fresh fruit on a regular basis

Bei Merlin begrüßen wir jeden Tag die Welt in unseren magischen Attraktionen und Resorts und wir möchten diese multikulturelle Mischung auch in unserem Unternehmen widerspiegeln. Wir sind bestrebt, einen integrativen und vielfältigen Arbeitsplatz zu schaffen, an dem die Menschen sie selbst sein können, die gleichen Chancen haben und gemeinsam erfolgreich sein können. Denn bei Merlin zählt jeder! Gemeinsam arbeiten wir daran, einen Arbeitsplatz zu schaffen, an dem sich jeder wertgeschätzt fühlt, unabhängig von Alter, Rasse, Geschlecht, Behinderung oder sexueller Orientierung. Obwohl wir wissen, dasswir immer lernen und wachsen werden, wollen wir der integrativste und flexibelste Arbeitgeber in unserer Branche sein.

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