Junior Digital Copywriter, Cape Town

We are searching for a copywriter to join our Marketing team at our head offices in Cape
Town.

At Balfour Group we provide management support, nurturing, and hands-on strategic
mentorship to see businesses through to ongoing success. Our support structure include
Reception & administration support to allow the business units to focus on the areas that
matter most. Our office is home to 8 companies with over 200 people in various industries.

We're looking for someone who:
- Knows how to weave a digital story and can use words and hard facts into
compelling and captivating copy that convert browsers into customers
- Can connect with audiences in unexpected ways, by getting to the heart of what
drives web and mobile users to read, watch, engage, click and buy
- Is challenged and fulfilled by finding new ways to communicate with users who've
probably heard it all before but are always intrigued by new angles and tactics
- Would arm-wrestle over an Oxford comma but embrace constructive feedback and
creative trade-offs whenever the results demand it
- Sees relentless pace as an opportunity to beat our competitors to market, while
remaining calm, resilient and flexible
- Brings fresh ideas in producing creative web and social media content in a
deadline-driven, results-focused creative/marketing environment
- Harbours an insatiable ability to write, edit and proof-read content that works hard
to tell a story but even harder to provoke a response with our users and encourage
them to take the actions we need them to
- Can demonstrate exposure to all kinds of content formats and types, from marketing
campaigns to blog posts
- Has an equal preference and aptitude for both short-form and long-form copy, from
a couple of words for a social post to several hundred words for an in-depth article,
mailer or website
- Has experience with Search Engine Optimisation, keyword targeting and link building
- Has a good level of experience scripting, sourcing and producing multimedia content,
including photos, videos and audio (ideally with editing experience using the Adobe
suite)
- Can work very comfortably in Content Management Systems - WordPress preferred
- Can navigate and dive into Google Analytics, Facebook Insights and other digital
analytics tools to extract and build on performance intelligence
- Is used to aligning with industry best practice, including content delivery standards
and usability

This means that you'd need to bring a unique mix of experience and expertise to the role to:
- Create all the content needed to maintain a consistently high level of performance
across marketing campaigns, from social media marketing and PPC ads to product
websites and new brand collateral
- Create a compelling presence organically that grows results across search engines
and improves reach on social platforms, helping us to earn growing market share
alongside our paid activities
- Create and test a wide range of content formats, including short-form copy,
long-form content, photos, videos, infographics, data visualization, audio, landing
pages, and email communication and campaigns
- Learn about our users and what drives them to read, watch, engage, click and buy -
helping to determine new angles and techniques to connect with them in
unexpected ways and stand out from our competitors, building our brands as
credible, trustworthy destinations with a user experience that beats the rest
- Collaborate with our marketing, design and development teams through
brainstorming, briefing and open communication to build campaigns, products and
services that are engaging, relevant and profitable
- Contribute to a culture that is about working hard, celebrating our achievements,
giving credit where it's due, respecting what we all bring to the table, and building
our future as one team, with one goal: to generate incredible results and have loads
of fun doing it.

To make our shortlist, we'd love your expertise to be backed up by:
- Relevant tertiary qualification
- 1-2 years of experience as a digital content producer, digital copywriter, digital
communications or media practitioner, or digital marketer
- Samples of your very best work, both short-form and long-form