Sales Engineer - Industrial Automation, Cape Town

We are seeking a results-driven Sales Engineer to join our Industrial Automation team in Cape Town. This role offers the opportunity to work with leading automation brands to deliver tailored solutions across a diverse industrial client base.

Product Portfolio Our portfolio includes leading global brands such as Siemens, Schneider Electric, Rittal, LAPP, Balluff, Cognex, Troax, and Murrelektronik.

Key Responsibilities

Develop and maintain strong client relationships

Identify and develop new sales opportunities

Respond to customer inquiries, including technical queries

Present technical products and solutions clearly and confidently

Achieve sales targets and contribute to business growth

Continuously develop technical knowledge of automation products and applications

Maintain accurate CRM data and provide market feedback

Attend networking events and industry trade shows

Requirements Education

Engineering/Electrical qualification advantageous

Valid driver’s license and own transport

Experience

2–5 years’ experience in technical sales

Strong knowledge of industrial automation components, including PLCs, switchgear, VSDs, safety systems, sensors (IO-Link), vision systems, and cabling

Proven track record of matching products to client needs and achieving sales targets

Established network in Western Cape/Cape Town

Personal Profile

Self-motivated and results-driven

Strong sense of urgency

Service-oriented with a customer-first mindset

Strong problem-solving ability

Able to work independently and manage time effectively

Skills

Relationship-building and client engagement

Excellent verbal and written communication

Negotiation and closing skills

Ability to clearly explain technical concepts and value propositions

Commercial awareness

Proficient in Microsoft Office

NetSuite ERP experience advantageous

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