Financial Controller, Cape Town

Remote, South Africa | Posted on 27/03/2026

We are a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer&stronger start. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, we have achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen\'s Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025).

Overview This is a hands-on leadership role at the heart of the business. You’ll own the integrity of our financial data, drive operational excellence across the finance function, and help us scale intelligently.

Responsibilities

Own the monthly management accounts process end-to-end, delivering accurate and timely reporting with clear variance analysis

Lead the annual statutory reporting process and manage the external audit

Maintain strong financial controls and balance sheet integrity, ensuring reconciliations are robust, documented and continuously improved

Ensure reporting consistency across multiple systems and data sources

Bring together financial and operational data from multiple systems (ecommerce, warehouse inventory reports, banking, payroll, etc.) to create a single source of truth

Champion the intelligent use of automation and AI tools to accelerate reconciliations, reduce manual processing, and improve reporting speed and accuracy

Improve the finance tech stack, ensuring systems are scalable, well-integrated and future-proofed

Build dashboards and reporting frameworks that connect financial performance with operational drivers

Oversee Order-to-Cash (AR), including credit control and cash collection

Oversee Procure-to-Pay (AP), including payment runs and supplier management

Drive continuous improvements in processes, controls and documentation across all finance workflows

Own short- and medium-term cash flow forecasting

Manage banking relationships, facilities and working capital

Optimise cash positioning across entities and currencies where applicable

Provide proactive insight on liquidity, funding needs and risk management

Oversee VAT, payroll taxes, corporation tax and other statutory filings

Partner with external advisors to ensure ongoing compliance across jurisdictions (where relevant)

Maintain appropriate financial governance and internal controls

Partner with senior leaders to support budgeting, forecasting and strategic planning

Provide clear insight into margins, inventory performance, cash conversion and ROI

Deliver ad hoc analysis to support key commercial decisions

Manage and develop the finance team, setting clear priorities and creating accountability

Build capability within the team, identifying opportunities for upskilling and role evolution

Create a culture of accuracy, ownership, continuous improvement and forward momentum

Ensure the team is not just maintaining standards, but consistently improving them

Requirements What We’re Looking For:

Qualified Accountant (ACA / ACCA / CIMA or equivalent)

Strong experience across reporting, financial operations, treasury and tax

Experience in a product-based or stock-holding business (preferred)

A high level of comfort working with data from multiple systems and reconciling inconsistencies between them

Strong treasury and cash flow management experience

Proven experience managing and developing finance team members

You are detail-oriented and rigorous, with strong numerical accuracy

Comfortable operating both strategically and hands-on

Naturally organized and able to manage multiple priorities at pace

Systems-minded, with an emphasis on processes and continuous improvement

Proactive mindset: you identify inefficiencies and fix them

A strong communicator who can simplify complex financial topics

Experience in a high-growth ecommerce or consumer brand environment

Experience implementing or optimising ERP systems

Practical experience using AI tools to streamline reconciliations, data validation, forecasting or reporting

Experience operating across multiple entities or international markets

Exposure to fundraising, debt facilities or investor reporting

Remote working and flexible working hours

Opportunity to work alongside a talented and passionate team

Be part of an award-winning baby and toddler sleepwear brand

Join our growing team based in South Africa

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