Senior Digital Marketing Manager (CPT Onsite), Cape Town

ENVIRONMENT:

Are you ready for a fast-paced career in luxury retail? A renowned, internationally acclaimed jewellery brand is seeking a Senior Digital Marketing Manager whose core role will be to develop and execute a comprehensive 360-degree marketing strategy that elevates the brand both locally and abroad. This role demands a seasoned professional with a deep understanding of Digital Marketing, eCommerce, and luxury retail. The ideal candidate will have a proven track record in scaling brands internationally, leveraging automation, and driving customer engagement through CRM. The successful incumbent will require a Bachelor's Degree in Marketing, Business, or a related field – an MBA or Advanced Degree will prove beneficial. You will also need 10+ years of experience in marketing, with a focus on Digital Marketing, eCommerce, and luxury brands with a proven track record in leading and scaling marketing efforts on an international level & have a strong understanding of CRM systems, marketing automation, and data analytics.

DUTIES:

Strategic Marketing Leadership -

• Develop and implement a global marketing strategy that aligns with the brand vision and business objectives.
• Lead and manage the Marketing team, fostering a culture of innovation, collaboration, and accountability.
• Drive 360-degree marketing campaigns encompassing digital, retail, eCommerce, and CRM channels.

Brand Development and Positioning -

• Elevate brand identity across all touchpoints, ensuring consistency and alignment with our luxury positioning.
• Oversee the creation and execution of compelling marketing content that resonates with our target audiences.

Digital and eCommerce Marketing -

• Lead the Digital Marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
• Optimize the e-commerce platform for user experience, conversion rate, and customer retention.

Global Expansion -

• Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
• Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.

CRM and Customer Engagement -

• Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
• Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.

Performance Analytics and Reporting -

• Establish KPIs and performance metrics to evaluate the success of marketing initiatives.
• Provide regular reports to senior management on marketing performance, insights, and areas for improvement.

REQUIREMENTS:

Qualifications -

• Bachelor's Degree in Marketing, Business, or a related field. MBA or Advanced Degree is a plus.

Experience/Skills –

• 10+ Years of experience in marketing, with a focus on Digital Marketing, eCommerce, and luxury brands.
• Proven track record in leading and scaling marketing efforts on an international level.
• Strong understanding of CRM systems, marketing automation, and data analytics.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.