Dealer Principal - getWorth - Milnerton, Cape Town

At getWorth, we’re redefining how South Africans buy and sell pre-owned vehicles through a tech-enabled, customer-first retail model. We are looking for a commercially driven, operationally strong leader to oversee and grow the branch.

This is not a traditional dealership environment. The ideal candidate is someone who thrives in a fast-moving, modern retail business where customer experience, data-driven decision-making, operational excellence, and team leadership matter more than legacy dealership structures.

KEY RESPONSIBILITIES Operational and Strategic Management

Lead and manage the branch’s sales, aftersales, and administrative departments.

Develop and implement strategic plans to achieve sales targets, profitability, and operational objectives.

Ensure effective day-to-day management of branch operations.

Drive continuous improvement initiatives to enhance productivity and customer satisfaction.

Monitor branch performance and implement corrective actions where necessary.

Financial Management

Monitor and analyse financial performance, budgets, expenses, and profitability.

Ensure financial controls and reporting procedures are effectively implemented.

Take proactive measures to improve profitability and operational efficiency.

Manage branch expenses in line with approved budgets and targets.

Sales and Customer Relations

Develop and maintain strong relationships with customers, manufacturers, suppliers, and service providers.

Drive customer satisfaction and retention initiatives.

Oversee sales performance and ensure achievement of branch sales targets.

Handle escalated customer complaints and ensure prompt resolution.

Staff Leadership and Development

Lead, motivate, and develop employees across all branch departments.

Implement training and development programs to improve employee skills and performance.

Conduct regular performance reviews and provide coaching, guidance, and support.

Promote a positive, performance-driven, and customer-focused work culture.

Ensure succession planning and talent development within the branch.

Compliance and Risk Management

Ensure compliance with all company policies, manufacturer standards, and legal requirements.

Maintain compliance with labour legislation, health and safety regulations, and operational procedures.

Identify operational risks and implement appropriate controls and corrective measures.

Inventory and Asset Management

Oversee inventory management including vehicle stock, parts inventory, ordering, pricing, and merchandising.

Ensure effective stock control procedures are implemented and maintained.

Monitor stock ageing and inventory turnover to optimize profitability.

Marketing and Community Engagement

Participate in community events, networking opportunities, and marketing initiatives to promote the branch.

Support brand awareness and customer engagement strategies.

Monitor market trends, competitor activity, and industry developments to make informed business decisions.

MINIMUM REQUIREMENTS Qualifications

Relevant tertiary qualification in Business Management, Marketing, Sales, or related field advantageous

Grade 12 / Matric

Minimum 5 years’ experience in the motor industry

Excellent communication and interpersonal abilities

Proven track record of achieving sales targets and profitability goals

Knowledge of automotive industry trends and best practices

Ability to work in a fast-paced, dynamic environment

Proficiency in Microsoft Office Suite and branch management software

Proven branch management experience at senior management level

Strong financial and operational management experience

Skills and Competencies

Strong leadership and people management skills

Excellent communication and interpersonal skills

Financial and business acumen

Strategic thinking and decision-making ability

Customer service orientation

Negotiation and problem-solving skills

Computer literacy and branch system knowledge

KEY PERFORMANCE AREAS (KPAs)

Sales growth and profitability

Customer satisfaction and retention

Staff performance and development

Operational efficiency

Financial performance and cost control

Compliance and risk management

Inventory management and stock control

WORKING CONDITIONS

Branch/ dealership environment

May require extended working hours and weekend work based on operational requirements

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