Graphic Designer - Paid Media&Performance Marketing, Cape Town

About the Role

Burnt is looking for a creative, data-informed Graphic Designer to own the visual output of our paid media and performance marketing engine. You'll be the engine behind our ad creatives— designing scroll-stopping static ads, motion graphics, and video content that drives real results. This isn't a brand-only role; you'll be designing with conversion in mind.What You’ll Do

Design and produce high-volume ad creatives across Meta, Google, TikTok, and YouTube— including static, carousel, and video formats Edit and produce short‑form video ads and UGC‑style content for paid social channels Develop creative concepts based on performance briefs, audience insights, and funnel stage (awareness, consideration, retargeting, conversion)Manage and iterate on creative libraries, ensuring assets are organised and up to date across all active campaigns Work directly with the performance marketing team to A/B test creative concepts and translate data feedback into design improvements Resize and adapt master assets for multiple placements and formats efficientlyStay ahead of platform‑specific creative trends (Meta Reels, TikTok, YouTube Shorts) and ecommerce creative best practices Contribute to creative strategy sessions and brief interpretation What You Bring

Graphic design experience, with a strong focus on paid digital advertising A portfolio demonstrating ecommerce ad creative—both static and video Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and/or Figma Understanding of direct response design principles — you know what makes someone clickExperience designing for Meta Ads, Google Ads, and TikTok Ads Ability to work at pace and manage multiple briefs simultaneously without sacrificing quality Strong attention to detail and an eye for copy‑design hierarchy Bonus: experience with tools like Canva Pro, CapCut, or motion design toolsNice to Have

Exposure to performance marketing metrics (CTR, ROAS, CPA) and how they inform creative decisions Experience in an agency or in‑house ecommerce environment Basic video shooting or UGC coordination experience Additional Information

The position is full time (08:30 – 17:00). Start Date: ASAP Offices are based in Woodstock, Cape Town / moving to Milnerton soon.

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