Ecommerce Copywriter- Cape Union Mart, Cape Town

We’re looking for a detail-driven and commercially minded eCommerce Copywriter to join our team. In this role, you’ll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates,you’ll play a key role in enhancing the customer journey and driving performance across our digital channels.

Key Duties

Create accurate, engaging&SEO-optimised product copy across a range of categories

Maintain consistency in product naming conventions and attributes to support search and filtering

Ensure completeness and accuracy of product information through cross-functional collaboration

Review site search terms and customer feedback to improve product data and discoverability

Update on-site content including homepages and landing pages in line with campaigns and seasonal promotions

Moderate product reviews and take appropriate actions where necessary

Collaborate with wider teams (eg. Merchandise&Marketing) to ensure messaging consistency

Contribute to ongoing site improvements by analysing user behaviour and performance data

Stay informed on industry trends and conduct regular benchmarking to identify opportunities

Champion SEO best practices across all web content and support continuous optimisation efforts

Job Requirements

Knowledge, Experience&Qualifications

At least 3- 5 years’ experience in a similar position

Matric and related tertiary education in digital/ eCommerce

High-level understanding of web design and web analysis

Understanding of SEO and eCommerce copywriting best practices

Experience with eCommerce platforms&Google Analytics

Knowledge of digital marketing channels such as PPC, SEO, display&affiliate marketing

Proficiency in Microsoft Office Suite (specifically MS Excel)

Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

Goal oriented and self-motivated– must be able to work independently with minimal supervision

Flexible and adaptable– must enjoy working in a fast-paced and at times challenging environment

Ability to work cross-functionally and with a wide range of individuals with different skill sets

Strong organizational, interpersonal, and communication skills (written and verbal)

Strong sense of ownership&responsibility– track record of performance meeting targets&objectives

‘Can do’ positive attitude – eager to grow, learn and develop your skills

Decisive, structured and organised, with a keen eye for detail

Fast learner with a strong aptitude for systems

Passionate about online, digital, eCommerce, websites and UX

Please note: The Cape Union MartGroup is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.

#J-18808-Ljbffr