Brand and Marketing Coordinator, Cape Town

Position Purpose The Brand&Marketing Coordinator supports the planning, execution, and monitoring of brand, marketing, and retail initiatives. This role works closely with cross‑functional teams, suppliers, and store teams to ensure brand consistency, effective campaign execution, and operational follow‑through. The coordinator is instrumental in managing marketing workflows, supporting campaigns, and ensuring smooth execution of both digital and in‑store brand activities.

Key Responsibilities Brand&Marketing Execution

Coordinate briefs for brand and marketing execution, including POS, advertising, sustainability elements, and in‑store material

Review in‑store brand and marketing execution to ensure alignment with brand guidelines and support continuous improvement

Coordinate mall marketing activities and ensure timely submission of materials and communication with mall partners

Assist with communication and coordination of all Out‑of‑Home (OOH) marketing and POS distribution

Retail&Operational Support

Follow up on product procurement to ensure alignment with brand vision and timelines

Monitor allocations and delivery of marketing materials and products to stores

Ensure all store customer service training materials and brand elements are up to date and aligned with guidelines

Ordering of staff uniforms

Coordination of trade exchange and sponsorships

Collect and manage store competition data and customer entries

Support in new store openings with marketing, branding, and operational components

Digital&E‑Commerce Management

Manage e‑shop launches, including product uploading, campaign setup, and website content updates

Support digital campaigns and assist with content development across online platforms

Supplier&Financial Administration

Source suppliers for brand and marketing elements

Submit payment requests and follow up to ensure timely processing and completion of financial workflows

Creative&Production Support

Design or brief the creation of store promotional posters and marketing elements

Assist in campaign development and execution, including brainstorming, content creation, and event support

Data&Reporting

Collect and consolidate data for reporting related to store activities, marketing performance, and customer insights

Gather log data for NPDs (New Product Developments) and ensure accurate record‑keeping

Track deadlines and ensure timely execution of all deliverables across marketing projects

Knowledge, Skills&Experience

Strong organisational and time‑management skills with the ability to chase deadlines effectively

Excellent communication skills with cross‑functional teams, suppliers, and store staff

Detail‑oriented with a strong eye for brand consistency and quality

Ability to multitask and support multiple projects simultaneously

Creative thinking with a solid understanding of brand principles and marketing execution

Proficiency in design tools and digital platforms (advantageous)

Work experience in a previous marketing‑orientated role is essential

Qualification in Marketing

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