Email Marketing Specialist - Remote, Cape Town

Tasks

Subject lines, offers, and copy

Segmentation and audience strategy

Campaign briefs, calendar planning, and execution

Promotional blasts, automated flows, lifecycle sequences

A/B testing and iteration based on results

Requirements

Proven email marketing experience for ecommerce, software, or finance B2C brands

Strong instinct for offers and subject lines that convert

Comfortable working with structured processes and AI‑assisted workflows

Reliable, organized, available for ongoing work

Nice to have

(not required)

Customer.io experience

HTML email design experience (writing HTML directly or with AI, not image‑based)

Benefits We use Customer.io as our ESP. Our HTML emails are AI‑generated against templates we maintain. Processes are documented — you're stepping into an existing system, not building one from scratch. Your job is the strategy and execution of campaigns.

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