Graphic Designer Trend&Design Mens&Boyswear, Cape Town

Graphic Designer Trend&Design Mens&Boyswear

To create and design commercial visual concepts, imagery, and brand-related trims that align with Woolworths’ customer and taste level. Overview

To create and design commercial visual concepts, imagery, and brand-related trims that align with Woolworths’ customer and taste level. Key Responsibilities

Graphic Trend Research and Analysis:

Conduct research, analysis, and present graphic and print trends to the Buying and Design teams. Understand graphic trend shifts for the upcoming season and translate these insights into commercial proposals suitable for Woolworths. Conduct store visits and competitor analysis to understand Woolworths’ customers.Design Creation in line with Critical Path:

Create sketches and drawings of new designs, developing placement prints, and all-over prints aligned with Buying and Design. Understand print direction, fabrication, manufacturing, and print terminology to ensure the creation of viable products and cost implications. Manage all creative requests assigned timeously aligned to WMC. Ensure consistency of designs in line with brand guidelines.Cross-functional Collaboration:

Collaborate across departments for seasonal campaigns. 2-5 years Graphic Experience in Men’s and Boys’ graphics design. Experience with licensed brands (advantageous). Technical&Functional Competencies:

Design Tools Proficiency: Advanced skills in Adobe Create Suite (Photoshop, Illustrator and other relevant packages). Graphic Design Principles: A solid understanding of layout, typography, color therapy, and branding to create visually compelling designs. Digital and Print Media Design: Competency in designing for a variety of media, understanding technical nuances that affect design decisions for digital and print materials. Print Production: Knowledge of print production processes and specifications, materials and formats. Understanding of printing techniques, fabrication and manufacturing. Trend&market research: Ability to conduct thorough trend research, globally and locally using various platforms and sources to gather inspiration and develop design concepts that align with current and future customer demands. Good communication skills: to accurately convey your concepts.“As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions”.If you are interested in the above position, please send your CV to clearly stating the position you are applying for.

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