Email Marketing Manager, Durban

About The Role HyperionDev is looking for a strong CRM Manager to conceptualize and implement initiatives in increasing our lead to sale conversion rate. We generate a large number of registrations each month that need to be engaged and educated throughout their purchasing journey.

The ideal candidate should have experience in mid-funnel activities including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.

Responsibilities

Liaise with brand managers and creative teams to produce impactful email marketing campaigns.

Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns.

Maintain the overall communication calendar aligned to brand manager requirements.

Increase the lead to sale conversion rate.

Plan, build, and send out all email marketing communication.

Align with admissions teams to ensure lead scoring algorithms provide guidance of hot, mild and cold leads to contact.

Requirements Minimum Requirements:

At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales.

Excellent verbal and written communication skills.

Tertiary qualification related to marketing, business or communication.

HTML and API knowledge.

3+ years work experience as a content editor or owning mass / direct email.

1+ years experience actively involved in the direct brand messaging for a large consumer or business facing brand, driving email campaigns.

A qualification in digital marketing, creative writing, journalism or a related field.

Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills.

Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more.

Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together.

Strong knowledge of digital marketing and its key success metrics.

A track record of exceeding targets and strong marketing career ambition.

Preferred:

3+ years of copywriting experience, including experience in thought leadership, brand messaging, and coordinating mass emails at scale.

A track record of excellent brand-writing skills, evidenced by creative awards and public accolades.

Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly.

A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo.

SQL Knowledge.

Benefits

Flexible&remote working: We are a remote-friendly organisation and offer flexible work options. However, this role may require a once a week presence at our offices in Cape Town, if you are Cape Town-based.

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most.

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