Digital Content Strategist, Durban

About the job Digital Content Strategist Key purpose:

The role will be content creator that will work within the Digital Marketing team and will be expected to have a love for writing along with a passion for digital marketing, content marketing and conceptualizing content strategies.

Duties and responsibilities:

Developing content strategies across several different websites and blogs.

Managing the schedules and deadlines of internal as well as external correspondence content creators and writers.

Creating compelling, engaging content for websites and blogs.

Create and manage an editorial calendar and ensure the timely publication of its contents.

Proofread and edit written content pieces before they are published.

Conduct keyword and SEO research to ensure that content aligns with customer needs.

Co-ordinate with Design and Multimedia to ensure that content pieces are properly illustrated.

Monitor and report on web traffic as well as engagements.

Conduct regular reviews of published evergreen content and update as needed.

Plans, executes, and measures experiments and conversion tests meeting ROI and KPIs.

Qualifications and experience:

Diploma/Degree in Digital Marketing or relevant field

Valid Driver's License

2 - 3 years' experience in Content Marketing, Blog Management and marketing, Digital Strategies

2 - 3 years' experience in Content Creation and planning

SEO and Google Adwords experience

Ad agency experience highly advantageous

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