Marketing Brand Manager, Durban North

To lead and deliver strategic marketing initiatives aligned to the product and brand strategy, driving customer engagement, strengthening brand positioning, and supporting commercial growth. This role integrates brand campaigns, sponsorships, activations, and customer insights to ensure all marketing efforts are impactful, measurable, and results-driven.

Key Responsibilities Strategic Marketing&Brand Development

Develop and execute integrated, omni-channel marketing strategies aligned to business objectives

Drive seasonal and annual marketing strategies in line with financial targets

Enhance brand positioning through innovative and insight-led campaigns

Identify and leverage emerging trends within the retail and fashion landscape

Campaign&Project Management

Lead the planning and execution of all marketing campaigns, brand activations, and special projects

Compile clear, strategic briefs and oversee delivery from concept through to execution

Manage sponsorships, in-store activations, and customer experience initiatives

Customer Insights&Experience

Drive customer research and insights to inform marketing strategy and decision-making

Lead customer experience planning to ensure a consistent and engaging brand journey

Continuously refine strategies to deepen customer connection and brand loyalty

Stakeholder&Cross-Functional Collaboration

Collaborate closely with senior leadership, merchants, creative, production, VM, and e-commerce teams

Align marketing initiatives with merchandise planning and trading calendars

Work in partnership with external marketing agencies to deliver best-in-class campaigns

Digital&Print Marketing

Oversee execution across both digital and print channels

Lead in-store marketing strategy across all store formats and grades

Partner with Visual Merchandising to enhance the in-store brand experience within budget

Supplier&Budget Management

Manage external suppliers and negotiate cost-effective solutions

Prepare and manage marketing budgets, ensuring optimal ROI

Track, analyse, and report on campaign performance and effectiveness

Requirements Experience&Skills

Proven experience in a Marketing Manager role within retail or fashion

Strong background in brand strategy and omni-channel marketing

Demonstrated success in delivering impactful marketing campaigns that drive business growth

Experience across both digital and print marketing environments

Strong commercial acumen with the ability to balance creativity and performance

Core Competencies

Strategic thinking with a hands-on execution approach

Strong project management and organisational skills

Excellent stakeholder engagement and communication skills

High attention to detail with the ability to manage multiple projects simultaneously

Analytical mindset with strong reporting and insight capabilities

Key Attributes

Passion for fashion, retail, and consumer trends

Innovative and forward-thinking approach

Collaborative team player with strong leadership capability

Results-driven with a focus on continuous improvement

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