Paid Media Specialist, Durban

A

results-driven agency specializing in turnkey property marketing solutions

is seeking a

highly motivated and detail-oriented Paid Media Specialist

to support and drive paid media campaigns across key digital platforms.

Responsibilities

Assist in the development and execution of paid campaigns on

Meta (Facebook&Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.

Monitor, analyze, and

optimize campaigns

across all channels to meet key performance indicators (KPIs) like

reach, engagement, CPL, CPA, and ROAS.

Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.

Create and manage ad copy, visuals, video assets, and

A/B tests

to continuously improve performance.

Set up and maintain tracking infrastructure:

Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.

Implement

UTM standards

for accurate cross-channel attribution.

Track and report on campaign metrics weekly and monthly using

Excel, Google Sheets, Dashthis, or Data Studio.

Collaborate with creative and content teams for consistent ad messaging.

Assist in budget allocation and timely invoicing.

Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.

Stay updated on the latest

social, Google, and AI ad tools and trends

to implement cutting-edge strategies.

Minimum Requirements

Experience:

2-3 years in paid social and web advertising (Meta and Google Ads).

Education:

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Technical Expertise:

Strong knowledge of:

Meta Ads Manager

Google Ads

(Search, Display, YouTube)

Google Analytics

and

Tag Manager

Familiarity with key digital metrics ( CPC, CPM, CTR, CPA, ROAS, Quality Score ).

Core Skills:

Excellent

communication, organizational skills,

and

attention to detail.

Ability to manage multiple campaigns in a fast-paced environment.

A Plus:

Basic SEO understanding and familiarity with other channels (DV360 basics, LinkedIn Campaign Manager).

Data Proficiency:

Proficient in Excel or Google Sheets for data analysis.

Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills)

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to

#J-18808-Ljbffr