Paid Media Lead, Durban

The ideal candidate will require Performance Media experience (conversions/KPI's etc.), strong Google Analytics, eCommerce experience and have successfully completed online courses in relation to DSP and DV360. The detail: Developing, executing, and optimizing cutting-edge digital campaigns from conception to launchWorking cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining, measuring, and evaluating relevant paid media KPIs Building out media buys for various ad platforms and overseeing the day-to-day execution of paid mediaOverseeing and managing the overall budget for paid media Conducting in-depth keyword and website research, ad grouping, and audience targeting Maintaining knowledge of industry best practices and new technologies Create custom reporting dashboards using Google Analytics Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure propertracking and reporting Manage daily execution of paid media campaigns across search, display, search, social and mobile Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM, display, and social advertising Conduct performance analysis of our existing paid social media programs and identify opportunities for optimizationManage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign optimization, display, analytics Responsible for the account-specific technical implementation of digital campaigns including display trafficking, partner coding, and tagging, of digital media campaignsLead strategic planning sessions and team meetings Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions Stay on top of new and emerging industry trends, technologies, and platform advancements Conduct regular one-on-one meetings with other members of the paid media team in order to provide guidance andperformance feedback Help develop integrated digital marketing strategies in collaboration with other departments and client teams Effectively articulate and support strategic and design decisions based on the brief and agreed strategy. Work in close collaboration with relevant game-changers to provide creative content and solutions, meet brandstrategic requirements, and articulate in the correct brand voice. Liaise with stakeholders regarding design requirements, progress, rationale, and creative ideas. Change is constant. Juggle multiple projects and adapt to changing priorities and tight schedules. Are you this person? At least 5+ years experience in paid mediaExperience managing budgets and campaigns across multiple digital advertising channels including paid search, A deep understanding of digital marketing tactics across channels including SEO, social, email, PR etc. Experience with programmatic platforms and media buys Google Analytics, Adobe Analytics, and Google Tag Manager experienceWorking knowledge of bid management and ad serving platforms Experience in Google Floodlights Strong written and verbal communications skills Excellent research and analytical skills Ability to meet deadlines under pressure Ability to multitask and thrive in a fast-paced environment

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