App Marketing Specialist, Durban

Job Description Computer Skill

Analytical Skill

Responsibilities

Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks.

Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.

Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s

Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.

Ensure the growth of the various company apps and the portfolio as a whole.

Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.

Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.

Research competitors and provide suggestions for improvement

Optimise advertising campaigns based off performance

Update necessary campaign budgets upon review

Keep up to date with the newest trends and different media platforms

Report to management and key stakeholders on the performance of campaigns

Source and implement campaign artwork for the various external digital placements

Implementation of campaign and partner tracking using our MMP

Work together with the compliance team to get digital campaign agreements in place

Join in campaign performance meetings to build direct relationships with external service providers

Ensure contracts are renewed accordingly

Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.

Implement strategies to ensure acquisition of clients.

App Marketing Specialist Duties:

Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks.

Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.

Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s

Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.

Ensure the growth of the various company apps and the portfolio as a whole.

Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.

Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.

Research competitors and provide suggestions for improvement

Optimise advertising campaigns based off performance

Update necessary campaign budgets upon review

Keep up to date with the newest trends and different media platforms

Report to management and key stakeholders on the performance of campaigns

Source and implement campaign artwork for the various external digital placements

Implementation of campaign and partner tracking using our MMP

Work together with the compliance team to get digital campaign agreements in place

Join in campaign performance meetings to build direct relationships with external service providers

Ensure contracts are renewed accordingly

Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.

Implement strategies to ensure acquisition of clients.

People

Clear communicator.

Proactive.

Ready to be accountable.

Have a keen eye for detail.

Proven multi-tasking record.

Stress-tolerant and great at shifting priorities as demands change.

Analytical thinker

Comply with company policy and values.

A team player with exceptional organizational and technical skills.

Excellent time management skills and the ability to cope with many projects at any given time.

Open-minded and willing to make changes swiftly.

High attention to detail.

Possess the confidence to explain and sell ideas to colleagues.

Strong personality.

Enthusiastic and a passion for what you do.

Natural leadership ability with proven track record.

Compliance, Risk, and Quality

Compliance with company policies and procedures.

Ensure insertion orders are reviewed and signed off on

Ensure contractual T’s&C’s are reviewed and approved

Ensure budgets are implemented across campaigns accordingly

Ensure artwork for time sensitive competitions or promotions are posted and removed on time

Ensure reporting is accurate and legible

Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

Maintains technical knowledge as well as builds new relationships by attending workshops and seminars

Keep abreast with competitor activity, market innovation, market trends, and customer trends.

Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.

Product innovation, new service offerings to customers.

Source new customers.

Qualifications

Matric

Degree/Diploma in Marketing or Relevant Field

Digital Marketing

Account management

Media buying (online)

Google Analytics (Advantageous)

Programmatic advertising

App Marketing / AOS / MMP

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