Account Manager Marketing, George

Remuneration: market-related

Location: George

Job level: Mid

Type: Permanent

Reference: #BH-448

Company: Badger Holdings

Account Manager Marketing Company: South Africa’s #1 Pet Insurer

Location: George, Western Cape (on-site)

Department: Marketing

Reports to: Senior Manager, Marketing

About Us We are South Africa’s leading pet insurer, passionate about protecting pets and supporting the people who love them. Our mission is simple: make world‑class pet insurance accessible, transparent, and genuinely helpful. We’re a fast‑growing, customer‑first business driven by innovation, data, and a deep lovefor animals.

Role Overview We’re looking for a highly organised and proactive Account Manager Marketing to drive the execution of impactful marketing campaigns and initiatives. This role is ideal for someone who thrives on turning strategy into action—ensuring campaigns are well‑briefed, seamlessly executed, and consistently on‑brand. You’ll act as a key link between internal teams and external partners, ensuring all marketing outputs from digital ads to events are aligned, high‑quality, and delivered on time.

Key Responsibilities Campaign planning and execution

Coordinate end‑to‑end execution of integrated marketing campaigns across multiple channels

Translate marketing strategy into clear, actionable plans with defined timelines and deliverables

Ensure all campaign elements are aligned, delivered on schedule, and meet quality standards

Track campaign performance in collaboration with relevant teams and support optimisation efforts

Marketing briefing and coordination

Develop clear, detailed creative briefs for all marketing initiatives, including digital advertising, content, and design

Brief internal teams and external agencies on campaign objectives, target audiences, messaging, and deliverables

Act as the central point of coordination to ensure all stakeholders are aligned and informed

Review outputs against briefs to ensure accuracy, consistency, and effectiveness

Brand and brand management support

Act as a brand custodian, ensuring consistency across all marketing channels and touchpoints

Support the evolution and execution of brand guidelines, tone of voice, and visual identity

Collaborate closely with creative teams to ensure all assets reflect the brand’s personality and positioning

Assist in rolling out brand campaigns and initiatives across internal and external platforms

Conduct regular brand checks and audits to maintain a high standard of brand integrity

Events and activations

Plan and execute brand‑led events, activations, and sponsorships that drive awareness and engagement

Coordinate logistics including venues, suppliers, branding, and on‑the‑ground execution

Work closely with partners and internal teams to ensure successful delivery of events

Measure and report on event effectiveness and ROI

Identify opportunities for innovative activations that strengthen brand presence and customer connection

Partnerships and stakeholder management

Support the development and execution of strategic partnerships and co‑marketing initiatives

Build and maintain strong relationships with external partners, agencies, and vendors

Collaborate cross‑functionally with internal teams (e.g., sales, product, customer experience) to align marketing efforts

Ensure all stakeholders are engaged, informed, and aligned throughout campaign lifecycles

Identify new partnership opportunities that enhance reach, brand visibility, and customer value

Analytics and reporting

Track and report on campaign and initiative performance against objectives

Work with data and digital teams to extract insights and inform future campaigns

Maintain reporting dashboards and provide actionable recommendations

Requirements Experience

3–5 years’ experience in a marketing or campaign execution role

Experience working with internal and external stakeholders and managing marketing briefs

Exposure to events, activations, or brand campaigns is advantageous

Education

Relevant post‑matric qualification in marketing, communications, business or similar

Skills

Strong project management and organisational skills

Excellent briefing and communication abilities

High attention to detail and quality control

Ability to manage multiple projects and stakeholders simultaneously

Strong understanding of brand consistency and marketing principles

Technical tools (advantageous)

Project management tools

Google Analytics / reporting tools

CRM and email marketing platforms

Advanced Microsoft suite proficiency

Attributes we’re looking for A proactive, detail‑oriented, and solutions‑driven account manager marketing. We’re looking for someone who is a strong collaborator and relationship builder.

Someone who has the ability to thrive in a fast‑paced, dynamic environment.

Passion for pets (a big plus).

What We Offer The opportunity to work for South Africa’s leading pet insurer. We are a purpose‑driven, pet and human loving culture.

Competitive salary, benefits and career growth and development opportunities.

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