Inland Regional Sales Manager – Specialised Beverages, Johannesburg

Overview:

Are you a results-driven sales leader with a passion for beverages, hospitality, and out-of-home solutions? A leading specialised beverage supplier is seeking an experienced Inland Regional Sales Manager to oversee and drive growth across the Inland Region.

This is an exciting opportunity to lead a high-performing team, build strong customer relationships, and deliver sustainable sales growth in a dynamic and expanding industry.

Key Responsibilities

As the Inland Regional Sales Manager, you will:

• Lead & Manage the Inland Region: Oversee sales consultants, regional agents, channel specialists, and trainers across Gauteng, Mpumalanga, Limpopo, Free State, North West, and the Northern Provinces.
• Achieve Sales Targets: Deliver monthly, quarterly, and annual sales goals for each consultant and the region as a whole.
• Coach & Develop Teams: Provide ongoing training in strategic selling skills, hot and cold beverage solutions, and product knowledge.
• Strategic Planning: Develop and execute a robust Regional Sales Plan by province and sub-region, reviewed and refined quarterly.
• Margin Management: Ensure profitability by implementing price increase cycles every 6 months.
• Key Account Management: Personally manage select regional group customers with structured reviews and relationship-building.
• Customer Engagement: Conduct field visits with sales consultants to support customer retention, growth, and new business opportunities.
• Sales Cycle Development: Implement structured call cycles aligned with key customers, basket growth, and new business development.
• Cross-functional Collaboration: Work closely with National Key Account Managers, Channel Managers, and the Call Centre team to achieve aligned sales outcomes.
• Product Launches: Roll out new product launches regionally and ensure effective team training.
• Performance Analysis: Track, analyse, and report monthly on regional sales performance.
• Team Leadership: Foster high morale, manage HR-related matters, and initiate team-building activities to drive motivation and engagement.

Qualifications & Experience Required

• Minimum of 5 years' experience in sales management within the foodservice or out-of-home sales environment (hotels, casinos, conference centres, restaurants, or coffee shops).
• Proven expertise in B2B sales and solution selling.
• On Trade Sales 
• Strong commercial and analytical skills with the ability to drive profitable growth.
• Proficiency in Excel and the ability to create impactful sales presentations.
• Demonstrated leadership experience, managing diverse and geographically spread teams.
• Strong interpersonal skills with a “service-first” mindset, energy, and passion.
• Experience in change management and conflict resolution.
• Ability to work independently as well as collaboratively across teams.

What's on Offer

• A leadership role in a dynamic and growing beverage solutions business.
• Competitive remuneration package aligned with experience.
• The opportunity to shape and grow a high-performing sales region.

Be part of a brand recognised for innovation and excellence in specialised beverage solutions

If you're a driven sales professional with a passion for leadership and the FMCG specialised beverage industry, we'd love to hear from you. Please send your CV and a cover letter to : Attention Butch : Email .