Senior Marketing Manager, Johannesburg

A motor vehicle business that handles vehicle retail, rentals, and related services is seeking a strategic and experienced Group Marketing Manager to architect and oversee all marketing and communication activities across the organization.

Responsibilities

Develop and implement

integrated marketing strategies

(digital, print, PR, events) that directly support revenue growth and customer retention.

Take

complete ownership

of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.

Manage and guide all

ATL, BTL, and TTL marketing

campaigns and activities.

Oversee

cross-brand marketing calendars

and ensure consistent messaging across all channels.

Lead the implementation and management of

CRM, leads management , and all core marketing-related systems.

Supervise

internal teams and outsourced service providers

(web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.

Maintain oversight of the

marketing budget , ensuring efficient allocation and strong

ROI .

Direct and approve

creative direction, visual identity, and tone of voice

across all brands and touchpoints.

Oversee

analytics reporting

(Google Analytics, CRM dashboards) to drive

data-based decision-making .

Evaluate campaign effectiveness, monitor KPIs, and provide

monthly strategic performance reports

to executive management.

Ensure continuous improvement of the

Customer Experience (CX)

and maintain best-practice

UX/UI

standards on all digital platforms.

Strengthen

customer communication and community management

across all digital and physical touchpoints.

Minimum Requirements

Bachelor’s degree

in Marketing, Business, or related field.

8–10+ years’ experience

in marketing management, preferably within

retail, automotive, or franchise environments .

Proven success

in developing and leading end-to-end marketing strategies that drive measurable growth.

Strong understanding of both

digital

(SEO, PPC, social media, analytics) and

traditional marketing

disciplines.

Exceptional

leadership, communication, and stakeholder management

skills.

Commercially astute, data-driven, and detail-oriented

with strong project management capabilities.

Solid understanding of

CRM systems

and digital transformation initiatives.

Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills)

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to

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