Chief Marketing Officer, Johannesburg

The CMO is part of the company's leadership team focussed on Marketing Activities. This role will play a fundamental role in how the company grows over the coming years, and will offer a fantastic opportunity to not only help further scale our existing products but also influence new content. This is a strategic role that brings together the various pillars of Marketing but will require someone who is also able and willing to get stuck in, contribute practically, influence action and drive performance.

The CMO shall be responsible for the overall strategies of the various teams within Marketing and will be expected to establish an effective organisation framework between the teams in order to leverage opportunities and improve ROI. As such, the CMO shall oversee and positively influence the contribution of Marketing to the company’s goals and objectives.

Importantly, the CMO will also be required to establish close, collaborative relationships with the respective departments to ensure the voice of Marketing (and that of our players) is heard. The CMO will be expected to support the various teams within Marketing and establish effective reporting that helps improve understanding across the business, drives action and delivers value; detailing progress and profitability of all Marketing initiatives to each of the game teams, across the company, to the leadership team and in Board meetings.

This role combines the creative part of Marketing and the functional expertise of the channels with a data driven performance-based approach. The CMO will also collaborate with other leaders from across the group on common projects and for group-wide knowledge sharing.

Role Responsibilities&expectations:

Responsible for Marketing, including:

Performance Marketing across multiple channels including Facebook, Google, Networks&ASO

Brand/positioning and Product Marketing

Creative Services production of well-fitting and high-performing creatives

Platform relations (i.e. Apple&Google)

Community Management (including social media and influencer activity)

Ownership of all existing Customer Touchpoints

Promotional and Communication Strategy Planning and Execution

Automation and Journey Structure Definition

Brand/positioning and Product Marketing

Working closely with the Creative Studio to ensure production of well-fitting and high-performing creatives

Work with the leadership team to agree high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives

Set the overall strategy for Marketing to keep being ahead of competitors in terms of functional expertise, tracking and marketing systems

Develop/review/refine Marketing strategies for each site including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI

Reporting of Marketing performance to the leadership team

Guardian of the company's corporate image

Lead, coach, develop and support direct and indirect reports

Manage the creative process and balance this with business needs

Requirements

Leadership experience>5 years

Experience of brand strategy and marketing campaigns, including communications

Technical understanding of tracking and reporting systems

Analytical competencies / mindset

Strong problem solving and organisational skills

Growth focussed, goal oriented individual

Able and willing to lead from the front, getting“hands on” as required

Excellent written and verbal communications skills

A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations

A people person who enjoys managing teams and cares about their team’s welfare, as well as their output

Ideally passionate about Casinos and Casino Content

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