Social Media Specialist, Johannesburg, South Africa

SOCIAL MEDIA SPECIALIST

Purpose
Drives always-on social presence that builds brand visibility, supports campaigns
and keeps us relevant daily.

What You'll Do
• Manage daily social channels and posting
• Support campaign amplification across platforms
• Identify trends and react quickly
• Work with Creative on social-first content
• Track performance and optimise content

KPIs
• Engagement rate
• Follower growth
• Content performance

What Good Looks Like
• Consistent, engaging content
• Strong audience interaction
• Social supports campaigns effectively

Why This Role Matters
Social is where the brand shows up daily. This role ensures we stay visible, relevant
and part of the conversation, rather than only appearing during campaigns.

Brand Personality Fit
• Fast, culturally aware
• Confident and relevant
• Understands the betting audience