Associate Content Specialist, Johannesburg

Location: Hybrid Cape Town or Johannesburg
Employment Type: Full-Time
Industry: B2B SaaS | HR Tech | Marketing & Content

WatersEdge Solutions is partnering with a fast-growing global HR tech business to recruit a creative and data-driven Associate Content Specialist. This is a fantastic opportunity for someone passionate about content, social media, and brand building to play a hands-on role in shaping how a business shows up across digital channels. You'll contribute directly to brand awareness, engagement, and lead generation while growing your career in a high-impact marketing team.

About the Role

As an Associate Content Specialist, you'll create and optimise content across blogs, social media, and community platforms, ensuring strong brand visibility and engagement. You'll work closely with SEO and marketing teams to deliver content that is both creative and performance-driven. This role suits someone who enjoys experimenting with new formats, analysing performance data, and continuously refining content strategies to resonate with a B2B audience.

Key Responsibilities

• Write and publish blog content aligned to the content calendar and propose new ideas
• Optimise content for SEO and continuously improve performance through re-optimisation
• Own and manage social media presence across platforms like LinkedIn
• Experiment with content formats, messaging, and engagement strategies on social platforms
• Build and manage presence on community platforms such as Reddit, Quora, and industry forums
• Contribute to brand visibility across digital channels, including AI-indexed content sources
• Monitor performance using tools like GA4, HubSpot, and social analytics platforms
• Collaborate with sales and cross-functional teams to align messaging and content strategy
• Stay up to date with trends in B2B marketing, SEO, and content strategy

What You'll Bring

• Strong writing ability across formats (blog, social, email, web)
• Passion for social media and brand building
• Working understanding of SEO fundamentals
• Curious, test-and-learn mindset with a data-driven approach
• Strong attention to detail and editing capability
• Good organisational and time management skills
• Ability to collaborate across teams and manage multiple projects

Nice to Have

• 2+ years of experience in content, marketing, or social/community management
• Experience in B2B SaaS or tech environments
• Experience managing LinkedIn or community platforms (Reddit, Quora)
• Familiarity with GA4, HubSpot, SEMrush, or Ahrefs
• Exposure to AI search visibility or generative engine optimisation concepts

What's On Offer

• Competitive salary and share incentive scheme
• Hybrid working environment with flexibility
• Generous leave policy and work-from-anywhere opportunities
• Monthly flexible benefits allowance
• Opportunity to shape brand presence in a high-growth global business

Company Culture

This is a high-growth, collaborative environment that values continuous improvement, creativity, and impact. The team operates with a strong sense of ownership and shared success, encouraging experimentation, innovation, and high standards of execution. It's an ideal setting for someone who wants to grow quickly while contributing meaningfully to a global brand.

If you have not been contacted within 10 working days, please consider your applications unsuccessful.