Digital Performance Specialist (Senior level), Johannesburg

Who are we

A data-driven media agency based in Johannesburg, focused on delivering measurable performance and real business impact through strategic digital marketing and continuous optimisation. Who are we looking for

A senior, hands‑on Digital Performance Specialist Strong strategic thinker with a commercial mindset Confident managing multi‑channel campaigns end‑to‑end Comfortable engaging with stakeholders and presenting performance insights Someone who takes ownership and drives results What will you do

Develop and execute full‑funnel performance strategies aligned to business objectives Manage, optimise, and scale campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms Allocate and manage budgets to maximise ROI (ROAS, CPL, CAC) Implement and manage tracking via GA4, GTM, and platform pixelsAnalyse performance data and translate insights into actionable improvements Drive A/B testing and continuous optimisation initiatives Provide input on creative and messaging based on performance data Deliver clear reporting with strategic recommendations Ensure accuracy across campaign setup, tracking, and reportingWhat do you need

Proven experience in a senior digital/performance marketing role (agency experience preferred) Strong platform expertise across paid media channels Solid understanding of analytics, tracking, and attribution (GA4, GTM) Strong commercial acumen with the ability to link performance to business outcomesExcellent communication and stakeholder management skills High attention to detail and strong operational discipline Proactive, accountable, and solutions‑driven

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