Digital Marketing, Communications and PR Manager, Johannesburg

Digital Marketing, Communications and PR Manager

Minor Hotels is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships and drive business success by staying focused on what matters most to our guests, team members and partners. Key Responsibilities

1. Digital Marketing&Growth Execution

Support the development and execution of digital marketing initiatives aligned with commercial and brand objectives. Manage day‑to‑day performance across acquisition, engagement, and conversion activities. Execute integrated digital campaigns across paid media, SEO, social, CRM and content platforms.Monitor performance and recommend optimisation opportunities to improve results.

2. Brand, Content&Communications

Apply brand guidelines, tone of voice and messaging frameworks across all digital and communication touchpoints. Coordinate and manage content across website, social media, email and digital campaigns. Support corporate and brand communications, including announcements, internal updates and leadership messaging.Ensure consistency and alignment across marketing and communications activities.

3. Public Relations&Media Support

Assist in the execution of PR and media activities to enhance brand visibility and credibility. Support relationships with journalists, media outlets and industry stakeholders. Coordinate press releases, media materials and thought leadership content. Assist with issues and crisis communications as required, under guidance.

4. Digital Channels&Customer Experience

Manage website content updates, basic UX improvements and SEO implementation. Execute social media activity, community management and online reputation monitoring. Ensure digital touchpoints are aligned with customer journeys and campaign objectives. Collaborate with product, e‑commerce and sales teams on digital initiatives.

5. CRM&Customer Engagement

Execute CRM and lifecycle marketing initiatives to support retention and engagement. Manage email marketing campaigns and marketing automation workflows. Support database growth, segmentation and personalisation initiatives.

6. Data, Reporting&Optimisation

Track digital marketing and communications performance against KPIs. Prepare regular reports and dashboards with insights and recommendations. Use data to optimise campaigns, content, and channel performance. Share updates and learnings with the wider marketing team and stakeholders.

7. Stakeholder, Agency&Budget Coordination

Work closely with Sales, Brand, Product and other internal teams. Coordinate external agencies, including digital, PR, media and creative partners. Manage assigned budgets and support forecasting and reporting. Deliver projects to agreed timelines and objectives.

Qualifications&Experience

Bachelor’s degree in Marketing, Communications, Business or a related field. 4–7 years’ experience in digital marketing, communications and/or PR roles. Experience delivering integrated digital and communications campaigns. Hands‑on experience with: Paid media, SEO and performance marketingCMS platforms (e.g. WordPress) CRM and marketing automation tools Analytics and reporting tools Key Skills&Capabilities

Strong understanding of digital marketing, communications and PR fundamentals. Solid executional skills across digital channels and content. Clear and confident written and verbal communication skills. Data‑driven mindset with attention to detail. Ability to manage multiple projects and priorities.Collaborative team player with strong stakeholder management skills. Additional Information

Seniority level:

Associate Employment type:

Full‑time Job function:

Marketing Industries:

Hospitality

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