Copywriter, Johannesburg

COPYWRITER

Purpose
Creates clear, compelling messaging that drives action across all campaigns and
channels.
What You’ll Do
• Write campaign copy across digital, retail and brand
• Develop messaging frameworks and tone
• Work closely with Creative and Campaign teams
• Optimise messaging based on performance
• Ensure consistency across all touchpoints

KPIs
• Conversion rates
• Message clarity and effectiveness
• Campaign performance impact

What Good Looks Like
• Simple, clear and persuasive messaging
• Copy that drives action
• Consistent brand voice

Why This Role Matters
Messaging is what converts attention into action. This role ensures we
communicate clearly, stand out, and don’t lose customers through weak or generic
copy.

Brand Personality Fit
• Direct and punchy
• No jargon or filler
• Speaks like a real person