On-Trade Sales Executive - Premium Spirits, Johannesburg

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburg’s leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.

The Role

You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.

Key Responsibilities

Identify and develop new on-trade business opportunities within premium venues

Build and maintain strong relationships with key customers and industry influencers

Develop and execute account plans and regular performance reviews

Grow menu listings and brand presence across priority outlets

Plan, execute, and attend brand activations, promotions, and events

Manage in-trade assets in line with brand guidelines

Monitor competitor activity and market trends

Brief and train promoters and venue staff on brand positioning and standards

Track sales performance, depletions, and KPIs using sales systems and tools

Negotiate and manage pouring contracts where required

What Success Looks Like

Consistent achievement of volume, distribution, and visibility targets

Strong execution standards across all priority accounts

Well-maintained customer database and call cycle

Effective reporting, planning, and budget management

Long-term, value-driven customer relationships

About You

You are commercially astute, relationship-led, and passionate about premium spirits and the on-trade environment. You are comfortable working independently, influencing decision-makers, and delivering results in a competitive market.

You will bring:

Proven on-trade sales experience within the liquor or premium FMCG sector

Strong negotiation and relationship-building skills

High energy, resilience, and a results-driven mindset

Strong planning, presentation, and self-management skills

A customer-first approach with attention to detail and execution excellence

Qualifications & Experience

Matric (a 3-year Sales or Marketing qualification is advantageous)

Minimum 3 years’ relevant FMCG sales experience, preferably in premium liquor or spirits

Strong understanding of the on-trade channel

Valid Code 08 driver’s licence

Willingness to travel extensively (±80%)