South Africa

Brand Communications Strategist, Johannesburg

Brand Communications Strategist, Johannesburg
Description

Are you passionate about sustainability and strategic brand communication? Do you thrive in structured, fast-paced environments where clarity, consistency, and customer experience matter?

We are seeking a Brand Communications Strategist (Omnichannel) to architect and operationalise a scalable customer communication ecosystem within a growing clean energy organisation.

This role is responsible for translating brand strategy into structured, lifecycle-based communication frameworks across onboarding, billing, customer education, engagement, and retention. The successful candidate will ensure that every customer touchpoint reinforces brand positioning, builds trust, and delivers clear, compliant messaging.

This is a strategic and systems-oriented role focused on long-term communication architecture rather than campaign execution alone.

Brand Governance & Messaging Strategy
  • Act as custodian of brand voice across all lifecycle communications
  • Audit and standardise customer-facing messaging across business units
  • Develop and maintain communication guidelines and governance frameworks
  • Ensure alignment between brand positioning and operational messaging
Lifecycle Communication Architecture
  • Design structured communication journeys across the full customer lifecycle
  • Develop scalable messaging frameworks for web, email, support content, product communications, and campaigns
  • Identify customer friction points and improve clarity through messaging optimisation
  • Ensure communications are accurate, timely, and aligned with regulatory and operational requirements
Cross-Functional Collaboration
  • Partner with Marketing, Growth, Customer Experience, Product, and Operations to align messaging with evolving business objectives
  • Translate complex product, regulatory, and operational information into accessible customer language
  • Establish structured workflows to maintain stakeholder alignment and delivery discipline
Performance & Continuous Improvement
  • Leverage performance data and customer insights to refine communication strategies
  • Balance creative storytelling with operational precision
  • Maintain high standards for clarity, compliance, and brand consistency

Requirements

4–7+ years’ experience in brand communications, lifecycle marketing, or messaging strategy

Demonstrated experience building structured communication systems at scale

Strong understanding of brand governance and voice development

Proven ability to convert strategy into repeatable operational frameworks

Experience working across cross-functional, distributed teams

Strong project management and execution capability

Benefits

Remote Work

Initially, it is required to have a personal computer and a reliable internet connection.

Company-provided equipment will be given after three months.

Health Maintenance Organization (HMO) coverage.

Additional compensation for night shifts.

Benefits as mandated by the government.

A stable, long-term career opportunity.

Highlights
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Brand Communications Strategist has been posted in the Johannesburg Marketing, Advertising & PR category on Locanto.

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