Retail Experience Architect: Omnichannel VM Activation, Johannesburg

This role is responsible for elevating the consumer experience and end-to-end journey across key adidas touchpoints, ensuring the seamless and consistent execution of Global Visual Merchandising (VM) standards. It brings the adidas brand to life in-store by translating global campaign priorities into impactful, engaging, and commercially effective retail experiences. With a strong creative mindset and a keen attention to detail, the role ensures that every execution reflects the highest standards of brand presentation, clearly communicates key messages, and drives consumer connection. By blending creativity with operational excellence, the role plays a critical part in enhancing brand perception, maximizing in-store engagement, and ultimately contributing to business performance.

Key Responsibilities

Implement and maintain global and regional visual merchandising standards across all store formats

Execute seasonal campaigns and key product stories in line with the marketing calendar

Deliver impactful in-store storytelling through windows, mannequins, graphics, and layouts

Drive both:

Macro VM: Store layouts and customer flow

Micro VM: Product placement, styling, and detailing

Conduct regular store visits across own retail stores

Ensure all stores meet brand standards and deliver a premium customer experience

Identify gaps and implement corrective actions to improve execution consistency

Use performance data (sales, KPIs, category reports) to inform VM decisions

Analyse store performance and recommend actions to improve sell-through

Align visual merchandising with commercial priorities and business goals

Train store teams, store managers, and VM Champions on VM standards and execution

Collaborate closely with:

Retail Operations

Sales teams

Build strong relationships to drive alignment and execution excellence

Stay up to date with competitor activity and fashion trends

Provide insights and recommend locally relevant VM adaptations where needed

Support continuous improvement of in-store execution

Support POS (Point of Sale) planning and distribution

Ensure execution of campaign launches to a high standard and on time

Work within budget and operational constraints

Qualifications

Strong creative eye and passion for retail presentation

Solid understanding of global visual merchandising standards

Commercial mindset with ability to interpret sales and performance data

Excellent attention to detail and organisational skills

Strong communication and interpersonal skills

Ability to influence and train stakeholders

Proficient in Microsoft Office (Excel, PowerPoint, Outlook)

Requirements

Minimum 5 years’ experience in visual merchandising (fashion/sports retail preferred)

Retail Management/Marketing Qualification advantageous

Valid driver’s licence

Willingness to travel

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