SEO and Search Specialist, Johannesburg

Purpose

Builds sustainable, long-term acquisition through organic search and efficient search marketing. What You’ll Do

Improve SEO performance across key categories Optimise site structure, content and technical SEO Identify keyword and content opportunities Support paid search where needed Work with Content and Digital teams KPIs

Organic traffic growth Keyword rankings Search-driven acquisition What Good Looks Like

Increasing free, high-quality traffic Strong visibility in key search terms Clear contribution to acquisition Why This Role Matters

This role reduces reliance on paid media over time. It builds a steady, cost-efficient acquisition channel that compounds and strengthens overall marketing performance. Brand Personality Fit

Analytical and focused Performance-driven Always testing and improving

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