Marketing Manager (Financial), Johannesburg

Marketing Manager (Financial) Location: Johannesburg

Our client in the Financial industry is looking for a Marketing Manager.

Key responsibilities Staff Management

Identify training needs

Set and communicate KPAs

Manage targets and objectives

Provide direction; guidance and support to staff members

Budget/Forecast

Build a detailed, bottom-up annual budget for areas of responsibility

Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available Be prepared to discuss assumptions used for developing budgets and forecasts

Marketing Management

Manage and coordinate all marketing; advertising and promotional staff and activities

Conduct market research to determine market requirements for existing and future products / services

Analyze customer research to determine market requirements for existing and future products / services

Scanning and researching external markets; membership needs and consumer needs

Develop and implement marketing plans and projects for new and existing products / services

Manage the productivity of the marketing plans and projects

Monitor; review and report on all marketing activity and results

Providing; managing and guiding PR and communication output

Determine and manage the marketing budget

Delivery marketing activity within agreed budgets

Manage web content

Monitor and manage social media content

Managing content of magazine

Vetting and placement of advertising material

Oversee design of marketing and other FPI material

Ensure needs are met in terms of value proposition on primary level (promoting CFP) and secondary level (member services)

Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies

Review and edit existing promotional materials for marketing effectiveness and cross-selling opportunities in line with brand guidelines

Communications Management

Provide writing and editing support for all outbound member communication including all promotional materials, website content, monthly newsletter and the annual report

Coordinate communications projects with vendors and contractors for the development, production and delivery of CPD events, i.e. promotional materials, web site information and other collateral.

Compiling written communication for staff / clients / partners / suppliers

Support and manage the implementation of corporate communication programmers

Write, edit and distribute all company newsletters according to publication schedule

Write speeches for senior management within the organisation

Preparing sales documentations such as proposals, brochures, special offers to stakeholders

Assisting sales staff with ad-hoc copywriting when require

Processes

Monitoring; implementing and evaluating consumer awareness processes and campaigns

Compile processes for functional areas under your control

Requirements

Business / Marketing related degree / equivalent professional qualifications

Experience in all aspects of developing and maintain marketing strategies

Technical marketing skills

Proven experience in customer and market research

Relevant industry knowledge

Send your CV and latest pay slip to

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