Senior SEO Content Writer, Johannesburg

Location:

Hybrid– Cape Town or Johannesburg (3 days in office).

Employment Type:

Full-Time.

Industry:

B2B SaaS | HR Tech | Content&SEO.

WatersEdge Solutions is partnering with a fast-growing global HR tech business to recruit a strategic and technically strong

Senior SEO Content Writer . This is an excellent opportunity for someone who sits comfortably at the intersection of SEO strategy, content performance, and analysis. The role is ideal for a professional who can translate complex, regulated topics into high‑performing SEO content systems that drive rankings, traffic, and conversions.

About the Role As Senior SEO Content Writer, you’ll be responsible for turning keyword research, search intent, and performance data into structured, decision‑driving content that supports business growth. This is not purely a writing role or purely an SEO role. It’s a hybrid position for someone who can build content frameworks, optimise existing assets, and connect search strategy to commercial outcomes. You’ll work closely with SEO and content teams to create content that is technically sound, product‑aware, and conversion‑focused.

Key Responsibilities

Write accurate, well‑researched SEO content across complex B2B topics such as global payroll, EOR, compliance, and HR tech

Develop structured content briefs from keyword clusters, with clear attention to search intent, internal linking, on‑page optimisation, and conversion

Own bottom‑of‑funnel content production including solution pages, comparison pages, landing pages, product‑led articles, and industry reports

Build and refine scalable content templates, frameworks, topic clusters, and user journey structures

Audit and re‑optimise existing pages to improve rankings, engagement, conversion, and AI visibility

Stay current on AEO and LLM ranking signals and apply these learnings to content strategy

Conduct competitor research, SERP analysis, and trend monitoring to guide content prioritisation

Build a strong understanding of product value and ICP to ensure content reflects real business use cases

Use data from tools such as GSC, GA4, and Semrush to guide decisions across keyword performance, CTR, conversion, and pipeline influence

What You’ll Bring

4+ years of experience in SEO content, ideally in a B2B SaaS environment

Proven track record writing technical, product‑led content that ranks and converts

Strong SEO fundamentals across on‑page optimisation, internal linking, keyword research, topic clustering, and content architecture

Ability to turn keyword data and search intent into structured content briefs and scalable frameworks

Confidence writing accurately about complex technical subject matter such as HR tech, fintech, legal, or compliance topics

Strong research ability, including engaging internal experts or external industry leaders

Familiarity with AEO concepts and openness to growing expertise in LLM visibility

Ability to use tools such as GA4, GSC, Ahrefs, or Semrush to analyse performance and guide strategy

Strong project management capability and ability to work independently

Nice to Have

Experience with global payroll, EOR, or HR tech content

Experience with programmatic SEO or large‑scale content systems

Hands‑on exposure to wireframing or working with design and web teams on page builds

Familiarity with HubSpot CMS or similar platforms

Experience contributing to content audits and site‑wide optimisation projects

What’s On Offer

Hybrid working model in Johannesburg or Cape Town

Opportunity to shape high‑impact SEO and content strategy in a scaling B2B SaaS business

Exposure to commercially meaningful, product‑led content initiatives

Strong cross‑functional collaboration across SEO, content, design, and product teams

Competitive salary aligned with experience

Company Culture This is a business that values strategic thinking, strong execution, and continuous improvement. The environment suits someone who enjoys combining analytical depth with creative problem‑solving, and who wants to work on content that directly influences pipeline, product understanding, and long‑term brand visibility.

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