Senior Conceptual Copywriter Johannesburg, South Africa

Established in 2004,

OLIVER

is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonatedeeply with audiences.

As a part of

The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Senior Conceptual Copywriter Location: Johannesburg, South Africa About the role Join our dynamic and innovative in‑house creative agency, working with our client. Our team is dedicated to crafting engaging and persuasive content that resonates with audiences across both social and digital platforms. We collaborate with diverse departments to ensure our campaigns amplify our brand voice and presence. As a Senior Conceptual Copywriter, you will play a pivotal role in driving creative concepts and optimising content for various platforms, all while working in an energetic and fast‑paced environment.

What you will be doing

Develop original, engaging and innovative concepts and copy for short term and long‑term campaigns, digital, social media and instore campaigns, adapting writing to match a different brand guidelines and tone of voices.

Ability to learn quickly and adapt to new situations. You’ll be someone who is open to new ideas and approaches, able to quickly grasp new concepts, and able to adapt to changing circumstances.

Adapting copy across assets and platforms for roll out locally in South Africa.

Present and communicate ideas effectively to clients and colleagues, working collaboratively to achieve project goals.

Working in Collaboration with the Senior Art Director Design and the lead Account Director for the client leading and setting up the studio for success.

Assist with crafting case studies, awards scripts on work.

Willingness to work across big conceptual jobs as well as small adaption and content roll out.

What you need to be great in this role

ABachelor's degree in Marketing, Communications, English, or a related field.

8+ years of experience in a copywriting role, with a strong portfolio highlighting conceptual creativity, preferably in the FMCG or similar industry.

Understanding of consumer behaviour and target audience.

Excellent written, editing, proofreading, verbal communication skills, with strong attention to detail.

Ability to work well under pressure and handle multiple projects at once.

Desire to be a team player with a client centric focus and the ability to build strong and effective working relationships.

Experience working collaboratively with a design team.

A proactive and adaptable mindset, capable of working independently and within a team.

Experience in presenting ideas confidently in a professional environment.

AI experience using various platforms.

Our values shape everything we do

Be

Imaginative

to push the boundaries of what’s possible

Be

always learningand listening

to understand

Be

actively pro-inclusive and anti-racist

across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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