Digital Marketing Manager (CPT), Johannesburg

Digital Marketing Manager (CPT) Media/Marketing/Sales Johannesburg - Gauteng - South Africa

OVERVIEW Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? We’re looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult‑status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders.You’ll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you do from high‑impact digital campaigns to grassroots events. You’ll balance long‑term brand growth with hands‑on day‑to‑day execution in a fast‑moving, passionate environment.

What You’ll Do Strategic Leadership

Craft and implement integrated marketing plans across channels and market segments.

Lead data‑driven strategies using customer insights, consumer trends, and analytics.

Present and refine campaigns with clear ROI tracking and performance analysis.

Campaign Execution&Team Collaboration

Work with internal creatives and external partners to deliver outstanding advertising and communication assets.

Manage social media platforms and digital content across all touchpoints.

Coordinate events from concept to on‑the‑ground execution.

Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.

Brand Building&Engagement

Align messaging across channels and customer lifecycles.

Drive awareness, loyalty, and conversion with consistent, compelling storytelling.

Be a brand ambassador at events, press engagements, and internal forums.

What You’ll Bring

5+ years of hands‑on marketing experience in a brand‑led or product‑driven environment.

Proven ability to create and execute successful campaigns across multiple channels.

Strong project management and multitasking skills; thrive under pressure.

Expertise in social media marketing, CRM platforms, and automation tools.

Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.

Excellent communication and copywriting skills.

A degree in Marketing, Business, or a related field (advantageous).

Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.

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