Copy Writer, Johannesburg

Copywriter&Content Specialist– Luxury Hospitality Group – Johannesburg, Gauteng This is a high-output, hands‑on content role for a writer who genuinely loves the craft. The successful candidate will produce quality copy consistently across multiple formats and workstreams, from AEO‑optimised web authority content and long‑form editorial to trade communications, brochures, and press releases.

The team is small, fast‑moving, and deeply values strong writing. Every word produced is considered a guest touchpoint, and the standard reflects that.

Minimum Requirements:

3 to 5 years’ professional copywriting experience with a strong and varied portfolio

Demonstrated ability to write across multiple formats including digital, editorial, trade, and print

Proven experience writing website copy with a strong understanding of SEO principles

Working knowledge of, or genuine interest in, AEO/GEO (Answer Engine Optimisation / Generative Engine Optimisation)

Strong research capability with the ability to produce factually grounded and specific content on complex topics including conservation, ecology, geography, and luxury travel

Experience adapting tone and writing style for different audiences and communication channels

Familiarity with Google Analytics and Google Search Console

Comfortable working within a CMS and managing website copy workflows

Excellent command of British English with strong grammar, structure, and editorial precision

Familiarity with AI tools as drafting and research accelerants while maintaining editorial quality

Experience within luxury hospitality, travel, conservation, or lifestyle sectors advantageous

Stable work history with a portfolio of published work

Key Responsibilities: Website&Digital Authority Content

Write and maintain AEO‑optimised website copy across the group’s portfolio of properties

Develop permanent authority sub‑pages and FAQ‑structured content designed to surface in AI answer engines and search features

Produce question‑led, entity‑rich content demonstrating knowledge of properties, wildlife, conservation, and locations

Refresh and update existing website copy to ensure continued accuracy and AEO alignment

Brand Copywriting&Channel Content

Produce copy for brochures, sales collateral, email campaigns, in‑room materials, and print advertising

Write video scripts, YouTube descriptions, and presentation content as required

Draft press releases, award submissions, and media‑facing materials

Write charity and event copy including auction lots and gala materials

Produce internal communications and operational content as required

Blog&Editorial Content

Produce well‑researched, long‑form blog posts across the portfolio covering wildlife, conservation, destinations, food, design, and sustainability

Write according to a defined editorial calendar supporting both SEO and AEO content goals

Trade Communications

Write and maintain a regular cadence of trade communications including newsletters, property updates, offers, and seasonal campaigns

Produce copy for monthly promotions and rate‑based campaigns across the portfolio

Maintain consistency of message and accuracy across all trade channels

Who You Are:

Intellectually curious with a natural instinct to research thoroughly before writing

Editorially rigorous with strong attention to detail and clarity

Adaptable and capable of shifting tone between different formats and audiences

Self‑directed with strong time management and deadline discipline

Honest and solutions‑driven when identifying areas where content can be improved

Genuinely interested in conservation, South African heritage, and the luxury travel industry

Package:

Market‑related salary

Live‑out position based in Johannesburg

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