Senior Copywriter, Johannesburg

Overview We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.

As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

Responsibilities

Content Creation: Develop compelling and effective copy for TL campaigns, including TV, print, radio scripts, digital ads, and social media content.

Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.

Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.

Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.

Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.

Mentorship: Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.

Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.

Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

Minimum 7 years of professional copywriting experience, within a creative agency.

Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.

Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.

Automotive experience is advantageous but not a requirement.

Awards or recognition in advertising and creative circles are highly desirable.

Tertiary qualification in branding, advertising or copywriting is advantageous but not a requirement.

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