SEO and GEO Specialist, Johannesburg

Who are we:

A high-growth international business Who are we looking for:

A SEO and Geo Specialist to lead organic growth across a portfolio of websites What you’ll do:

Lead SEO and GEO strategy to drive organic growth and improve AI search visibility Optimise websites for search engines and AI-powered platforms through technical SEO, structured data and content strategy Monitor and enhance brand presence across LLMs and AI search tools Conduct keyword, topic and conversational query research to support discoverabilityAutomate reporting, tracking and optimisation workflows using AI tools, scripts and APIs Collaborate with cross-functional teams to embed SEO and GEO best practices into digital projects Test and adapt strategies in response to evolving search and AI trends Manage external SEO partners and advocate for organic growth initiatives across the businessWhat do you need:

Proven experience driving organic growth across websites through effective SEO strategy and execution Strong understanding of AI-driven search, GEO and how content is surfaced across modern search experiences Solid technical SEO knowledge including indexing, site structure, structured data and performance optimisationExperience using automation, APIs, workflows and AI tools to scale SEO processes efficiently Proficient with leading SEO, analytics and reporting platforms, with the ability to independently analyse and interpret data Self-motivated and experimental mindset with a proactive approach to testing and optimisationStrong communication skills with the ability to simplify technical concepts for broader teams and stakeholders Good understanding of how content, UX and technical improvements influence organic performance

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