Brand Manager- CNS&Gastro, Johannesburg

Sub Job Family: Product Marketing&Management Preferred type of working: On-Premise Years of Experience: 1 - 3 Business unit: GG EM Company Description

At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.Diversity, Equity&Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.Job Description

Job Summary We are looking for a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy's in the country's branded markets. Your role will involve developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders. This position requires effective management of marketing budgets, adherence to positioning strategies, and compliance with country regulations to achieve objectives of increasing market share and brand performance.Roles&Responsibilities

Sizing the opportunity of micro segments, evaluating and creating engagement plans, building Customer Decision Journeys, identifying and prioritizing leverage points, establishing market share and prescription objectives, developing detailed brand and budget plans, understanding and utilizing channels and tools influencing the consumer funnel, tracking promotion trends, building omni‑channel promotion strategies, creating specialised content, obtaining approval from the marketing manager, and taking corrective actions if necessary.Establishing promotion strategies, deciding on promotional materials and key messages, creating various promotional tools, collaborating with art designers, testing brand materials, working with creative agencies, coordinating planning of articles, managing the annual budget, ensuring proper profit‑and‑loss management, and reviewing final art for materials to ensure compliance with campaign guidelines.Implementing and monitoring action plans, conducting root‑cause analysis for non‑compliance with KPIs (Key Performance Indicators), attending sales review meetings, collecting feedback for campaign adjustments, gathering competitive intelligence, and ensuring compliance with legal and ethical standards in marketing activities independently. Also structuring and communicating ideas clearly, reviewing product positioning, and adjusting action plans in a timely manner.Engaging with key opinion leaders (KOL) to identify unmet needs, analysing market and competitor data, and preparing business cases based on market trends. Defining long‑term portfolio goals and strategies, developing algorithms for brand portfolio success, and creating financial forecasts. Understanding and applying effective digital communication principles, utilizing diverse digital channels and tools to plan and promote, while tracking the latest trends andperformance indicators to evaluate digital marketing campaigns.Developing and refining a multi‑channel promotion strategy, tailoring specialised content for diverse target audiences and leveraging insights to adapt campaigns accordingly. Staying updated on e‑commerce trends, analysing web KPIs, optimizing promotional tools, and assessing the effectiveness of digital strategies through regular evaluation and adjustment.Collaborating to conceptualise and plan Sales Force Effectiveness (SFE), offering support to SFE specialists and teams, monitoring related reports, discussing actions with sales leaders, and providing input for root‑cause analysis to address challenges in marketing plan execution and drive action plans for regions falling short of KPIs.Collaborating with external stakeholders to align on company goals, planning activities with scientific organisations, coordinating specialised press articles, and effectively communicating ideas to management. Establishing collaboration plans with KOLs, developing brand strategies, measuring action plan effectiveness, maintaining trust in business interactions, engaging with medical experts for brand planning, considering stakeholder needs, adhering to legal regulations, and staying updated on medical trends.Effectively communicating brand values to KOLs, managing contracts, addressing inquiries from KOLs, and planning their participation in events. Planning and overseeing scientific research aligned with brand strategy, choosing research parameters, and ensuring proper execution for future utilisation.Preparing and updating presentations and training materials for the sales force, ensuring alignment with the company's strategy and objectives. Conducting training sessions, addressing objections, and organising educational plans with KOLs to enhance the marketing knowledge of the sales force. Proactively initiating meetings with the training department to develop strategic guidelines and continually assess SFE training needs for effective performance improvement.Seizing market opportunities, exploring new segments and geographies, leading a multi‑year growth plan, outpacing competitors, and enhancing brand leadership. Meticulously planning and executing marketing activities, including brand campaigns, events, and new product launches, while remaining adaptable and responsive to feedback, ensuring timely delivery and effective countermeasures for non‑achievement.Establishing a strong rapport with sales teams, inspiring them to execute marketing objectives effectively, influencing management to invest in the brand, and ensuring necessary support for generating demand in the market. Utilising insight‑driven, cost‑effective marketing campaigns tailored to address customer pain points and leveraging customer segmentation approaches, prioritising speed and innovation in new product launches, and fostering external partnerships beyond the pill to enhance patient services.Ensuring month‑over‑month sales and profitability targets are met, conducting regular reviews with the sales team, analysing key performance indicators, and conducting A/B testing to optimise communication effectiveness for improved conversions. Utilising analytical skills to identify growth sources, applying therapy knowledge to differentiate brand communication, executing with optimal budget utilisation, and gathering stakeholder feedback for execution evaluation.To report product complaints (adverse events&product technical complaints) and medical information queries for all DRL products as per internal processes. Qualifications

Educational qualification Degree in Marketing/Science/Finance/Business Administration Minimum work experience 2+ years in brand management with experience in CNS&gastrospecialities. Skills&attributes Business acumen, advanced capabilities of marketing and digital tools. Knowledge of marketing code and Act 101 relevant to advertising of medicines. Ability to interpret market data and gain marketing insights from various resources. Ability to lead cross‑functional projects. Leadership skills and teamwork.Good analytical, presentation and negotiation skills. Understanding how to use channels and tools influencing the consumer funnel. Understanding of the principles of effective communication in the digital space. Understanding of KPIs of digital tools (clicks, impressions, views). Knowledge of therapy, market and competitors to create differentiated brand communication.Experience in launching an originator drug (not mandatory). Additional Information

Benefits Offered At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programmes. The benefits you will enjoy are on par with the best industry standards and include joining&relocation support, family support (maternity&paternity benefits), learning and development opportunities, medical coverage for yourself and your family, and life coverage for yourself. Our Work Culture Ask any employee at Dr Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. We foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They are supported by an enabling environment that buoy individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

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