Senior Digital Media Strategist– FMCG - FTC, Johannesburg

Senior Digital Strategist– FMCG - FIIXED TERM CONTRACT Location: South Africa (Johannesburg preferred) – Publicis Groupe Africa Bespoke

Start: 1 June– 30 September

Duration: 4 months

Overview We are looking for a

Senior Digital Strategist

to support a leading FMCG account. This role requires a strong strategic thinker who can lead digital planning across multiple campaigns, working closely with media, creative, and client teams to deliver integrated, full‑funnel solutions.

Responsibilities

Lead development of full‑funnel digital strategies aligned to brand and business objectives

Translate marketing briefs into clear channel strategies and campaign frameworks

Define audiences, channel roles, and digital ecosystem approach

Guide campaign structure (always‑on, bursts, launches)

Work closely with planners, buyers, and platform specialists to ensure execution aligns with strategy

Analyse performance and provide optimisation recommendations and strategic learnings

Align campaigns to KPIs, measurement frameworks, and ROI targets

Collaborate with cross‑functional teams to ensure integrated delivery

Qualifications

6–10+ years in digital strategy / media strategy

Strong FMCG experience (highly preferred)

Proven experience across key platforms: Google, Meta, Programmatic, and ideally Retail Media

Solid understanding of full‑funnel planning and performance marketing

Experience working in agency environments and managing multiple stakeholders

Strong analytical and strategic thinking capability

Key Attributes

Confident, proactive, and able to work independently

Strong communicator with the ability to engage senior stakeholders

Solutions‑oriented with a hands‑on approach

Comfortable working in a fast‑paced, high‑volume environment

Nice to Have

Experience working across multiple markets (Africa exposure advantageous)

Familiarity with advanced measurement frameworks and attribution models

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