ECommerce Manager (Intermediate) (Onsite– JHB), Johannesburg

Environment: A leading Retailer is looking for a Head of eCommerce who will be accountable for transforming the Group’s online channel into a material, profitable contributor to total company sales. This role owns end-to-end digital trading performance across B2C (full ownership) and B2B front‑end experience, driving revenue growth through strategic acquisition, conversion optimisation, customer retention, andcatalogue excellence. As the architect of the group’s eCommerce function, this role operates through cross‑functional influence to scale online revenue while protecting margin and fulfilment performance in a mature, omnichannel retail environment.

Duties:

Digital Trading&Revenue Ownership

Own online trading performance and commercial accountability for eCommerce revenue and gross profit. Drive pricing decisions, promotional strategy, and margin management in collaboration with retail and other channels. Monitor daily/weekly trading performance and adjust tactics to meet revenue and profitability targets.

Acquisition&Traffic Growth

Develop and execute acquisition strategy across paid search, Google Shopping, organic SEO, and product feeds. Optimize feed quality, product visibility, and Merchant Centre performance. Drive traffic growth through structured channel investment and performance marketing discipline.

Conversion Rate Optimisation

Diagnose and prioritise customer journey improvements using analytics and behavioural insight tools. Run structured, insight‑led experimentation to remove friction in onsite experience, optimise product pages and checkout flows, and drive measurable conversion uplift.

Customer Retention&Lifecycle Marketing

Implement and scale CRM and lifecycle programmes across email, SMS, and WhatsApp. Build segmentation strategies, automate key flows (welcome, cart abandonment, post‑purchase, replenishment, win‑back), and launch loyalty‑lite mechanics to increase purchase frequency and basket size.

Catalogue Quality&Merchandising Enablement

Leverage Akeneo PIM to drive product data completeness, consistency, and content quality at scale. Focus on high‑impact SKUs and categories. Develop bundles, cross‑sell, and attach strategies to improve discoverability, reduce returns, and enhance customer trust.

Omnichannel Integration&Cross‑Functional Leadership

Chair weekly eCommerce trading forums with Marketing and Category Management. Collaborate with Procurement on stock availability for warehouse vs store fulfilment, IT on website development requirements, and Marketing on campaigns and promotions. Ensure seamless customer experience across website, stores, and distribution centres.

Performance Measurement&Insight

Establish and monitor eCommerce KPIs including revenue growth, conversion rate, repeat purchase rate, CRM contribution, and funnel progression. Apply data‑driven thinking (LTV: CAC, funnel economics, incrementality) to prioritise initiatives and optimise channel performance.

Requirements: Technical Skills

eCommerce Platform Management

Performance Marketing (Google Shopping, Paid Search, SEO)

Conversion Rate Optimisation (CRO)

CRM&Lifecycle Marketing Product Information Management (PIM) Systems

Web Analytics&Data Analysis

Digital Merchandising

Omnichannel Retail Operations

Soft Skills

Cross‑Functional Influence

Strategic Thinking

Data‑Driven Decision Making

Customer‑Centric Mindset

Stakeholder Management

Problem Solving

Leadership Skills

Matrix Leadership

Change Management

Function Building

Performance Management

Education:

Typically holds a bachelor’s degree in business, Marketing, Commerce, or related field

Advanced qualifications in Digital Marketing, eCommerce, or Business Administration are advantageous

Experience: Required Experience

5–8 years in eCommerce or digital growth leadership roles

Proven track record in performance marketing (Google Shopping, paid search, SEO, feed optimisation)

Demonstrated experience in Conversion Rate Optimisation with measurable results

CRM and lifecycle marketing experience including segmentation and retention strategy

Experience working with custom platforms and partnering with development teams (not reliant on plug‑and‑play solutions)

Preferred Experience

Omnichannel retail experience integrating online and physical store operations

Experience using Product Information Management (PIM) systems as a growth lever (Akeneo familiarity a plus)

Experience in South African retail environment including consumer behaviour, logistics, and payment ecosystems

Experience building or scaling eCommerce functions in mature retail organisations

Operational Exposure

Data‑driven eCommerce thinking (LTV:CAC ratios, funnel economics, incrementality analysis)

Matrix leadership and cross‑functional influence without direct authorityManaging trading performance in high‑volume, margin‑sensitive retail environments

Working with distributed teams across marketing, IT, category management, and operations

#J-18808-Ljbffr