Search Engine Optimization Copywriter, Johannesburg

Riverside Creative City of Johannesburg, Gauteng, South Africa On-site Riverside Creative is a digital marketing company passionate about helping our customers within the travel industry, navigate the ever-changing online landscape. Our mission is to empower our customers brands to reach new heights, and audiences, and drive meaningful results.Do you have a passion for driving organic traffic and boosting website visibility? Are you an analytical thinker with a knack for staying ahead of the SEO curve? If so, then we want to hear from you! We are seeking a talented SEO Specialist to join our dynamic digital marketing team. In this role, you will be responsible for developing and executing SEO strategies that improve our website's ranking in search engine results pages (SERPs).Responsibilities

Conduct comprehensive technical and on-page SEO audits to identify areas for improvement. Perform in-depth keyword research to target relevant search terms and user intent. Optimise website content for search engines, ensuring it is informative, engaging, and user-friendly. Develop and implement a link-building strategy to acquire high-quality backlinks from authority websites.Monitor and analyse website traffic and SEO performance using analytics tools like Google Search Console, Google Analytics, Moz Pro, Ahrefs, SEMrush, Screaming Frog, Sitebulb, PageSpeed Insights, Yoast and KWFinder. Stay up-to-date on the latest SEO trends and best practices, and recommend ongoing website improvements.Collaborate with the content marketing team to create SEO-friendly content that aligns with overall marketing goals. Generate reports that track SEO progress and measure the impact of SEO initiatives. Qualifications

Proven experience in SEO, with a strong understanding of on-page and off-page optimisation techniques. Experience with keyword research tools and analytics platforms. Excellent written and verbal communication skills. Ability to work independently and as part of a team. A passion for digital marketing and a strong desire to learn and grow.Experience with technical SEO audits and website development. Experience with content marketing and content creation. Experience with building and managing successful link-building campaigns. Experience with competitor analysis and SEO reporting. We offer the opportunity to work in a fast‑paced and dynamic environment.If you are ready to take your SEO skills to the next level, eager to contribute to the growth of a dynamic e‑commerce company, we encourage you to apply.

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