Technical Content Writer (UK Hours), Johannesburg

Job Summary The Mid-Level Technical Content Writer will develop and produce clear, accurate, and commercially effective product marketing content that communicates the value of MRI Software's platform and solutions to target buyers across global markets.

This role is responsible for translating complex product capabilities, features, and use cases into compelling written content across a range of product marketing formats, including product collateral, solution briefs, website copy, product presentations, battle cards, and sales enablement materials, as well as middle and bottom of funnel content such as case studies, ROI guides, comparison pages, and nurture copy. The focus of this role is on clarity, accuracy, and commercial impact, ensuring buyers understand what MRI’s products do, why they matter, and how they differentiate in the market.

Working closely with Brand, Content, and Product Marketing, this role will take product positioning and messaging frameworks and execute them into polished, buyer-ready content assets. This role will align to shared brand voice and messaging standards.

Success in this role will be measured by the quality, accuracy, and usability of content assets produced, their alignment to product messaging frameworks, and their effectiveness in supporting pipeline and sales enablement objectives.

Please note that this role requires working UK business hours (Monday to Friday, 09:00– 17:30 BST/GMT) to support the global team.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Johannesburg office.

Duties/Responsibilities Product Collateral&Solution Content 1. Product&Solution Collateral

Write and edit product-focused collateral including solution briefs, data sheets, feature overviews, and capability summaries

Translate product positioning and messaging frameworks provided by Product Marketing Managers into clear, buyer-ready written assets

Ensure all collateral accurately reflects product capabilities, use cases, and value propositions for the relevant buyer persona and segment

Manage the production of collateral across multiple product lines and segments simultaneously, maintaining accuracy and consistency throughout

Work within established brand voice, tone, and messaging guidelines to ensure all output is aligned and on-brand

Update and maintain existing collateral as products evolve, ensuring all assets remain current and accurate

2. Website Copy

Write and edit website copy for product and solution pages, including headlines, body copy, feature descriptions, and calls to action

Ensure website copy is aligned to product positioning, optimised for search, and written for the relevant buyer audience

Collaborate with the digital and web team to ensure copy integrates effectively with page design and user experience

Support the development of landing page copy for campaigns, product launches, and demand generation initiatives

Maintain and update existing website copy as product messaging evolves or new capabilities are introduced

Apply SEO best practices to improve organic visibility and ensure copy supports digital acquisition objectives

3. Product Presentations

Write and structure content for product presentations used in sales, events, and customer-facing contexts

Work closely with the Creative Studio and Product Marketing Managers to ensure presentation copy is clear, accurate, and aligned to messaging frameworks

Develop slide narrative and supporting copy that communicates product value concisely and compellingly for varied buyer audiences

Maintain a library of up-to-date product presentation copy and modular content blocks that can be adapted for specific use cases

4. Sales Enablement Content

Develop sales enablement assets including battle cards, competitive comparison documents, objection handling guides, and product FAQs

Translate technical product information and positioning into clear, usable content that supports sales conversations

Partner with Product Marketing Managers to ensure enablement content reflects current messaging, competitive positioning, and product capabilities

Gather feedback from sales teams to continuously improve the relevance and usability of enablement content

Maintain and update enablement assets as product capabilities, competitive landscape, or messaging priorities evolve

5. Middle&Bottom of Funnel Content

Write customer case studies and success stories that demonstrate measurable outcomes and product value for specific buyer personas and segments

Develop ROI guides, value calculators copy, and business case frameworks that help buyers quantify the commercial impact of MRI’s solutions

Write comparison and competitive differentiation pages that clearly articulate MRI’s advantages for buyers in active evaluation

Develop email nurture copy and mid-funnel content sequences in partnership with Demand Generation, tailored to specific buyer stages and product interests

Write product demo scripts, guided tour narratives, and trial onboarding copy that support conversion at the bottom of the funnel

Ensure all MOFU and BOFU content is aligned to product messaging frameworks, accurate in its representation of capabilities, and optimised for the relevant buyer stage and persona

Alignment&Execution Model 6. Cross-Functional Collaboration

Work closely with Product Marketing Managers to receive briefs, understand messaging frameworks, and execute content to a high standard

Collaborate with the digital, web, and Creative Studio teams to ensure content integrates effectively with design and digital execution

Liaise with product and subject matter experts to validate technical accuracy in all content assets

Coordinate with regional marketing teams to support localisation and regional adaptation of core product content where required

7. Content Quality&Governance

Ensure all content adheres to MRI's brand voice, tone guidelines, product messaging frameworks, and accuracy standards

Apply consistent editorial standards across all output types, with particular attention to technical accuracy and clarity

Participate in review and approval workflows, incorporating feedback efficiently and maintaining clear communication on asset status

Maintain an organised content library of current product assets, flagging outdated or inconsistent materials for revision

8. Planning&Process

Manage a varied personal content workload across multiple product lines and asset types simultaneously

Maintain visibility into project status through shared tracking tools and content calendars

Communicate proactively with the Content Manager on capacity, timelines, and any risks to delivery

Contribute to continuous improvement of content production workflows and briefing practices

9. Measurement

Track usage and performance of key content assets in partnership with Product Marketing and Demand Generation teams

Apply feedback and performance data to improve content quality and relevance over time

Contribute to regular reporting on content asset coverage and gaps across the product portfolio

Required Skills/Abilities Experience&Expertise

3-6 years of experience in technical writing, product marketing content, or B2B content creation, ideally within SaaS, enterprise software, or technology sectors

Demonstrated ability to write product-focused content including collateral, website copy, and sales enablement materials to a professional standard

Experience writing middle and bottom of funnel content including case studies, ROI guides, nurture copy, and comparison or competitive differentiation content

Experience translating technical product information and messaging frameworks into clear, accurate, and commercially effective written assets

Familiarity with SEO best practices and writing website copy for B2B digital audiences

Exposure to sales enablement content formats such as battle cards, FAQs, and competitive comparison documents

Experience working with content management systems (e.g. WordPress) and an understanding of how copy integrates with web design and UX

Knowledge of the real estate, proptech, or enterprise software sector advantageous but not required

Skills&Capabilities

Strong written communication skills with a clear, precise, and commercially focused style suited to product marketing content

Ability to absorb and accurately represent complex product and technical information in buyer-friendly language

Highly organised with the ability to manage concurrent projects across multiple product lines and asset types

Strong attention to detail, particularly around technical accuracy, consistency, and adherence to messaging frameworks

Collaborative working style with the ability to operate effectively within a distributed, global team and take clear direction from Product Marketing stakeholders

Self‑motivated and able to manage a varied workload independently while maintaining quality and meeting deadlines

Familiarity with project management or content tracking tools an advantage

Benefits