Marketing Lead, Johannesburg

Marketing Lead job vacancy in Johannesburg. The Marketing Lead: Technology Leadership and Innovation is responsible for driving executive thought leadership, product marketing, strategic communications, and lead generation initiatives related to the Group CTO portfolio, with a strong focus on AI Factory solutions.

The role supports executive positioning, marketing strategy execution, and demand generation across the business while collaborating with operating company marketing teams, agencies, and stakeholders to achieve scalable market impact.

Salary: R100 000– R115 000 per month.

Duties and Responsibilities:

Executive Communications and Thought Leadership

Develop and execute thought leadership strategies that position senior executives as leading voices within the technology and business sectors

Create keynote presentations, strategic narratives, and executive content for conferences, industry events, and stakeholder engagements

Work with PR and media agencies to secure earned media opportunities for senior leadership

Develop executive communication content, including articles, presentations, internal communications, and strategic messaging

Manage and coordinate executive content calendars to ensure aligned and impactful communication across executive portfolios

Product Marketing– AI Factory

Own and drive the product marketing strategy for AI Factory solutions

Refine and maintain product value propositions, messaging, and positioning

Develop customer success stories, case studies, product demonstrations, and supporting collateral

Maintain and update website content and customer-facing materials related to AI Factory offerings

Ensure consistent product messaging across all operating companies and customer engagement channels

Lead Generation and Campaign Management

Design and execute integrated B2B lead-generation and demand-generation campaigns

Develop campaign strategies, audience targeting plans, and marketing offers

Coordinate campaign execution with internal stakeholders and external agencies

Manage lead allocation processes and monitor lead progression through the sales funnel

Measure campaign effectiveness, analyse ROI, and provide recommendations for optimisation

Support proposal and RFP activities where AI Factory solutions form part of the offering

Marketing Support and Cross-Functional Collaboration

Provide marketing support to business development and product teams

Support operating company marketing teams with campaigns, events, executive participation, and content contributions

Integrate AI Factory messaging into broader operating company marketing initiatives

Develop briefing documents, templates, messaging frameworks, and campaign support materials

Identify opportunities to scale AI Factory visibility and demand generation across the organisation

Strategic Presentation and Narrative Development

Support the development of strategic presentations and executive-level storytelling for business forums and leadership engagements

Translate technical and strategic concepts into clear, engaging, and executive-ready communication material

Assist with presentations for strategy sessions, business reviews, and organisational townhalls

Budget Management and Administration

Manage marketing budgets associated with the Group CTO portfolio and AI Factory initiatives

Track and report on marketing spend, campaign performance, media coverage, and lead-generation outcomes

Coordinate scheduling and logistics for PR activities, media engagements, speaking opportunities, and executive communications

Ensure effective administration and reporting processes are maintained

Requirements:

Bachelor’s Degree in Marketing, Communications, Business, or a related field

Postgraduate qualification will be advantageous

Minimum 10 years’ experience in marketing, communications, product marketing, or lead generation within the technology sector

Experience marketing technology solutions such as AI, cloud, data, or digital products will be advantageous

Proven experience developing executive thought leadership content for senior business and technology leaders

Experience designing and executing B2B lead-generation campaigns and measuring ROI

Experience working with PR, creative, digital, and media agencies

Strong stakeholder management experience within a group or multi-business environment

Ability to work independently and deliver results through matrix structures and agency partnerships

Key Competencies:

Strategic thinking and storytelling

Executive communication and content development

Product marketing and value proposition development

Campaign strategy and demand generation

Stakeholder management and influencing skills

Agency and budget management

Strong analytical and ROI-focused mindset

Self-management and independent delivery capability

Excellent written and verbal communication skills

Strong organisational and project management abilities

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