Marketing Manager, Johannesburg

Role Purpose The Marketing Manager: Brand, Content&Creative Operations is responsible for operational delivery, process optimisation, and execution excellence across all brand and content outputs within the MORE Collection marketing function.

This role leads the internal creative team and ensures that all marketing work is delivered on time, to brief, on brand, and at a consistently high standard.

The focus is not on acquisition performance, but on:

Brand consistency and storytelling

Efficient content production at scale

Team performance, workflow and output quality

This role acts as the engine room of marketing execution, translating strategy into structured, repeatable, high-quality output.

Key Responsibilities Creative Operations&Workflow Management

Design and implement end-to-end marketing workflows across all content and creative production

Build and manage campaign and content delivery timelines

Ensure clear briefing processes and eliminate inefficiencies in production

Introduce and optimise tools, templates, and project tracking systems

Manage approvals, version control, and delivery processes

Continuously identify bottlenecks and improve operational efficiency

Success looks like: predictable delivery, no chaos, no missed deadlines, high-output team.

Team Leadership&Performance Management Manage and optimise output across:

Marketing Coordinator

Graphic Designer&Senior Graphic Designer

Copywriter&Senior Copywriter

Social Media Manager&Coordinator

Content Creator

Video Editor

Responsibilities:

Allocate work effectively across team capability and capacity

Set clear expectations and output standards per role

Coach team members to improve quality, speed, and independence

Drive accountability and ownership of deliverables

Build a high-performance, delivery-focused team culture

Content&Brand Execution

Deliver

integrated content plans

across all channels

Ensure all output aligns with brand guidelines and tone

Manage editorial calendars and ensure adherence

Oversee content production across:

Social media

Website

Email

Print and collateral

Campaign assets

Ensure consistency across all guest-facing touchpoints

Brand Governance

Act as

brand guardian across the organisation

Review and approve all creative output

Maintain and evolve brand guidelines

Provide guidance and training to internal stakeholders

Conduct ongoing brand audits and quality checks

Cross-Functional Delivery

Translate strategy from Group Marketing Manager into:

Structured plans

Content calendars

Production schedules

Align with:

Sales

Revenue

Operations (lodges&hotels)

Ensure marketing deliverables support business needs without compromising brand

Measurement&Output Effectiveness

Track content performance (engagement, reach, content relevance)

Evaluate production efficiency (turnaround times, rework levels)

Improve workflows based on output quality and efficiency metrics

Conduct post-campaign execution reviews (from a delivery perspective)

Experience

6–10 years in marketing, with significant exposure to:

Content production

Brand management

Campaign execution

Experience leading multi-disciplinary creative teams

Proven experience managing high-volume marketing output

Experience in hospitality, lifestyle, or premium/luxury brands preferred

Core Competencies Operational Excellence

Strong process orientation (this is non-negotiable)

Ability to build structure in fast-paced, ambiguous environments

High attention to detail and quality control

People&Output Leadership

Ability to manage creatives without stifling creativity

Clear, structured communicator

Strong delegation and prioritisation skills

Execution Strength

Bias for action and delivery

Strong project management capability

Ability to manage multiple campaigns simultaneously

Brand&Content Understanding

Strong understanding of storytelling and brand building

Ability to critique and improve creative output

Success Traits

Highly organised and structured

Calm under pressure

Detail-focused but commercially aware

Holds high standards and enforces them consistently

Process-driven, not reactive

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