Paid Media Specialist, Johannesburg

Salary:

R 35 000,00 - R 45 000,00 CTC per month (depending on experience)

Location:

Midrand, Johannesburg (onsite)

Overview A leading property group is seeking a Paid Media Specialist to take ownership of performance marketing and drive high-quality lead generation across paid channels.

This role is heavily focused on Paid Media, with a core emphasis on

Google Ads and Meta campaigns.

You’ll be responsible for planning, executing and optimising campaigns that directly impact lead volume, quality and revenue.

While the business does utilise CRM and automation tools, there is already an in-house specialist managing this function. As such, this role is far more execution and performance-focused - ideal for someone who thrives on

campaign optimisation, data analysis

and continuous improvement.

Operating in a results-driven environment, this role suits someone who understands how to market higher-value products or services (B2B or B2C), where lead quality and conversion efficiency matter more than volume alone. You’ll play a key role in refining targeting, messaging and funnel performance to ensure strong commercial outcomes.

Duties and Responsibilities

Plan, execute and optimise paid campaigns across Google Ads and Meta platforms

Manage budgets, bidding strategies, audience targeting and creative testing

Continuously improve campaign performance across key metrics such as cost per lead, conversion rates and ROI

Build, analyse and optimise lead generation funnels from first click through to conversion

Improve lead quality through smarter targeting, messaging and ongoing performance insights

Work closely with internal teams to ensure leads are effectively handed over and converted

Track, analyse and report on campaign performance using GA4 and other analytics tools

Implement and manage tracking via Google Tag Manager to ensure accurate attribution

Test and scale campaigns based on data-driven insights and performance trends

Explore and experiment with additional channels such as TikTok (advantageous, not essential)

Requirements

Proven experience in digital marketing with a strong focus on Google Ads and Meta (essential)

Experience managing campaigns for higher-value products or services (B2B or B2C preferred)

Strong understanding of performance marketing metrics and optimisation strategies

Hands‑on experience with GA4 and Google Tag Manager

Google Ads and/or Meta certifications highly advantageous

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