Regional Brand Manager, Kempton Park

Regional Brand Manager– Johannesburg

Location:

Pomona, Johannesburg (Gauteng) Industry:

Construction&Heavy Equipment Manufacturing Recruitment Partner:

Midvaal Recruitment Reference:

MID632

Midvaal Recruitment is currently recruiting on behalf of a

global leader in construction and heavy machinery manufacturing

with operations across multiple international markets. The organisation specialises in equipment used in

infrastructure development, mining, construction, and industrial projects , supporting major engineering and development initiatives worldwide.

As the company continues to expand its

African market presence , they are seeking an experienced

Regional Brand Manager

to drive brand positioning, marketing strategy, and stakeholder engagement within the South African region.

Key Responsibilities

Assist senior management in developing and implementing the

annual brand strategy for South Africa , aligned with product launches and regional sales targets.

Plan and execute

brand promotion campaigns , including marketing initiatives and product launch activities.

Collaborate with

local distributors and dealers

to adapt marketing materials (brochures, videos, campaigns) for the South African market.

Build relationships with

industry associations and relevant government bodies

to strengthen brand credibility and presence.

Develop and maintain a

regional brand evaluation system , ensuring brand promotion plans are effectively implemented.

Establish

brand evaluation models for distributors

and support subsidiaries in assessing brand alignment.

Oversee the

development and distribution of brand communication materials , including advertising collateral and promotional content.

Lead brand marketing activities at

trade shows, exhibitions, and product launches , ensuring compliance with global brand guidelines.

Deliver

brand training programs

and develop training materials for regional staff.

Coordinate with international headquarters regarding

branding, design, and promotional requirements .

Manage the

daily operations and development of the regional brand team .

Ideal Candidate Profile

Proven experience in

brand management, marketing, or communications , preferably within industrial, engineering, manufacturing, or construction sectors.

Experience working with

dealers, distributors, or international brands .

Strong stakeholder management and cross-cultural communication skills.

Ability to manage

marketing campaigns, trade shows, and product launches .

Leadership capability with experience managing teams or projects.

To apply:

Please forward your CV to



and quote

Reference: MID632

in the subject line.

Only shortlisted candidates will be contacted.

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